Salesforce.com Helps Leading Biometrics Company More Easily Acquire and Retain Security-Conscious Organizations Including Major Airports and the US Department of Defense
SAN FRANCISCO, CA — January 28, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Identix Incorporated (Nasdaq: IDNX), the worldwide leader in providing fingerprint biometric authentication, security, and identification solutions, has deployed salesforce.com's online CRM solution. Implemented in one month, salesforce.com's online solution allows the company to access a single, unified view of information to better serve its key customers - including government and law enforcement agencies and major airports
Identix is using salesforce.com to strategically manage the recent increase of interest in its security products, by lowering cycle times on sales reporting. Identix has already seen significant value from its central repository of information enabled by salesforce.com, including an improvement in its ability to measure and contain marketing expenditure, and identify additional products and support services that are appropriate to meet the needs of its existing customers.
Opscentric, a salesforce.com certified service partner, assisted in the 30-day salesforce.com implementation, configuring the application to meet the intricate business processes involved in selling to government agencies and large security-conscious corporations such as airports
"Before salesforce.com, we were not able to take full advantage of our customer, sales and marketing data," said Valerie Lyons, Identix executive vice president worldwide sales, "Now we can have almost complete transparency into our selling, marketing and support processes, and we look forward to continuing to grow our use of the system to include similar insight along the entire distribution chain."
"We are pleased to provide Identix with a powerful, scalable CRM solution to support the company's remarkable growth over the past four months," said Marc Benioff, chairman and CEO of salesforce.com. "With salesforce.com, Identix is able to excel at selling to complex organizations such as government offices and military agencies, while keeping hardware and software expenses out of its bottom line."
As the first complete CRM solution to be offered online, salesforce.com helps companies such as Identix enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise client/server applications.
Salesforce.com's 3000-plus customers, including Adobe Systems (NASDAQ:ADBE), Autodesk (NASDAQ:ADSK) Fujitsu (OTC: FJTSY), Siemens PT&D (NYSE:SI), USA Today (NYSE: GCI) and Wachovia (NYSE: WB), have realized impressive benefit from their CRM implementations. World-leading tool steel manufacturer Bohler-Uddeholm, which passed over SAP and other traditional CRM vendors in choosing salesforce.com, has seen a 250% return on investment (ROI) in salesforce.com.