On-demand platform enables tight coupling of ubiquitous Microsoft email application and market leading CRM service without IT headaches
SAN FRANCISCO, Calif. - March 25, 2003 - Salesforce.com®, the technology and market leader in on-demand customer relationship management (CRM), today announced the availability of its Outlook integration solution. Featuring bi-directional integration between salesforce.com's award-winning CRM service and Microsoft Corp.'s (NASDAQ: MSFT) Outlook application, the solution provides the flexibility to communicate with customers using either application without concern that vital information will be trapped in desktop silos. Unlike other email integration options on the market, salesforce.com's solution builds on its on-demand platform to tightly couple Outlook with its CRM service, without Exchange server integration. Instead, the solution leverages real-time data lookups via salesforce.com's XML API to deliver immediate benefit without hassle or additional cost. Sales and customer service personnel can easily send and receive email messages through Outlook and log relevant messages in salesforce.com through familiar Outlook controls to ensure a complete 360-degree customer view.
"Combining salesforce.com with Outlook will allow us to maintain seamless communication with our customers," said Marc Moskowitz, CRM project manager for LivingNaturally.com. "Since it doesn't require integration with our Outlook Mail configuration or an Exchange Server, there are no IT headaches in getting started and no maintenance required to keep our team up-and-running. That is success on-demand."
With salesforce.com's email integration solution, users can associate inbound and outbound emails with the appropriate lead or contact in salesforce.com. Providing users with the flexibility to decide which emails to log in salesforce.com, the solution reduces email clutter while ensuring that complete information on all deals and every customer service issue is captured and transparent to team members and management. By eliminating double entry in favor of full information capture, salesforce.com's Outlook integration solution increases productivity, as well as effectiveness of sales.
"Our Outlook integration solution eliminates the need for server integration, and the IT headaches that go with it, in favor of one-click installation, with no learning curve," said salesforce.com chairman and CEO Marc Benioff. "The strength of our utility model lies precisely in this ability to continually expand our capabilities without requiring our customers to make a further financial or IT commitment. As we progress on our path to profitability we will continue to build seamless enhancements to meet the critical business needs of our customers."
A recent Gartner survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast, salesforce.com's utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. Salesforce.com currently has over 6,000 customers and 80,000 users worldwide, making it the world's most successful application utility.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.