Customer Allied Office Products Receives Resourceful Customer Relationship Management Award from CIO Magazine

"CIO 100 Award" honors companies whose innovative CIOs have moved beyond cost cutting to extract maximum value from all aspects of IT

SAN FRANCISCO, Calif. - September 04, 2003 -®, the world leader in delivering software-as-service, today recognizes Allied Office Products, the nation's largest independent dealer of office products and services, for being honored with CIO magazine's award for resourceful practices. In particular, the magazine cited Allied's strength in "adopting a hosted customer relationship management (CRM) application instead of purchasing and maintaining one in-house". Allied, a customer, selected's on-demand service over software from Siebel Systems [NASDAQ: SEBL].

As one of the CIO 100 honorees, Allied was selected from nearly 400 companies representing more than a dozen major private-sector industries, nonprofit organizations, government agencies and military outfits. Fellow award recipients include Dell [NASDAQ: DELL], Eastman Chemical Company [NYSE: EMN], FedEx [NYSE:FDX], the Goodyear Tire and Rubber Company [NYSE:GT], Hershey Food Corps [NYSE: HSY], Marriott International [NYSE: MAR], Mattel [NYSE: MAT], Merrill Lynch and Company [NYSE: MER], and Proctor and Gamble Company [NYSE:PG], among others. The full CIO 100 list and accompanying feature appeared in the August 15, 2003 issue of CIO magazine and are available online at

"We chose the 100 companies whose resourceful practices have best helped them preserve business-critical IT capabilities and, just as important, invest in new systems to drive efficiency and fuel growth," said CIO magazine Senior Editor Elana Varon. "For our honorees, resourcefulness transcends the state of the economy. Resourcefulness is an ethos, a guiding principle for a corporate culture that continually questions whether there is still more value to be gained and more and ever smarter ways to invest precious assets."

Allied COO Mike Palmer successfully implemented S3 in under 90 days, providing over 200 users nationwide with single-point access to comprehensive customer information spanning 29 acquisitions and several product lines. Management is also using on-demand CRM service to identify up-sell and cross-sell opportunities that further contribute to Allied's success.

"'s software-as-service model delivers the functionality and flexibility we need without the hidden costs of conventional software," said Palmer. "Based on the first half of 2003, we expect $2 million in annualized gains derived from S3. And this is just the beginning."

" has received many industry awards for our innovative on-demand service," said Marc Benioff, chairman and CEO of "But we are most honored by the awards that our customers win for their own success. We are successful when our customers are successful, and we are extremely pleased that Allied has been chosen for special recognition."

With more than 7,200 customers and 100,000 subscribers worldwide, is the world's most successful application utility and the first profitable software-as-service provider. S3 allows the scalable, secure management of sales force automation, campaign management, customer service and support, as well as documents and files. S3 is built on sforce, the client/service application system, allowing it to be easily customized by tools from BEA (NASDAQ: BEAS), Borland, Microsoft (NASDAQ: MSFT), and Sun (NASDAQ: SUNW). The new Integration Server powered by TIBCO (NASDAQ: TIBX), available to S3 customers, offers integration with almost every corporate system including SAP (NYSE: SAP), Oracle (NASDAQ: ORCL), PeopleSoft (NASDAQ: PSFT), and Siebel (NASDAQ: SEBL) applications.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.