JLG Industries, Inc. Standardizes on Salesforce.com Winter '04 For Ease of Integration and Customization

On-demand market leadership and cost effectiveness drive world's leading manufacturer of mobile aerial work platforms to choose salesforce.com

SAN FRANCISCO, Calif. - December 17, 2003 - Salesforce.com, the world leader in delivering on-demand applications, announced today that JLG Industries, Inc. (NYSE: JLG), the world's leading producer of mobile aerial work platforms, has chosen salesforce.com to provide on-demand customer relationship management (CRM) for its sales, customer service, marketing and executive teams. JLG Industries, Inc. implemented salesforce.com Winter '04 to provide a centralized, real-time, 360-degree view of customer information via a cost effective on-demand CRM model. JLG Industries selected salesforce.com for three key benefits: rapid implementation, ease of customization and integration, and the cost-effectiveness of the utility model.

JLG Industries, Inc., has manufacturing facilities located in the United States and Belgium, with sales and service locations on six continents. Its North American sales and customer service teams needed a common tool that delivered a single view of customers and prospects to help drive sales processes, and at the same time provide insight into the sales pipeline for executive management. Also crucial to JLG Industries, Inc. was the need to integrate sales with its existing marketing and customer care systems, without requiring expensive consulting resources.

"We knew we wanted a hosted CRM model so we would not have to bear the infrastructure investment burden," said Scott Milligan, Director of Sales Process Development, JLG Industries, Inc. "We went with salesforce.com because of its full CRM features and functionality via a cost-effective, low risk service that has minimal impact on our IT department."

Using the sforce 2.0 on-demand application server, JLG Industries, Inc. plans to extend and integrate salesforce.com with their existing AS400 systems. Sforce 2.0 will be used to integrate data from JLG Industries, Inc.'s AS400 databases, giving their sales teams a real-time view into key back-end data directly within salesforce.com.

"Salesforce.com's on-demand service allows manufacturing companies to implement a successful, global CRM strategy, without investing enormous amounts of time, energy and money," said Marc Benioff, chairman and CEO, salesforce.com. "The headaches and hassles of traditional CRM software upgrades and maintenance are eliminated by implementing low-cost, low-risk CRM on-demand from salesforce.com."

With more than 8,400 customers and 120,000 subscribers, salesforce.com is the world's most successful on-demand application utility and the first profitable software-as-service provider. Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, and documents, files and contracts. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on-demand application server. Open, secure and reliable, the sforce 2.0 on-demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs.

About JLG Industries

JLG Industries, Inc. is the world's leading producer of access equipment and highway-speed telescopic hydraulic excavators. The Company's diverse product portfolio encompasses leading brands such as JLG® aerial work platforms; JLG, Sky Trak®, Lull® and Gradall® telehandlers; Gradall excavators; and an array of complementary accessories that increase the versatility and efficiency of these products for end-users. JLG markets its products and services through a multi-channel approach that includes a highly trained sales force, marketing, the Internet, integrated supply programs and a network of distributors. In addition, JLG offers world-class after-sales service and support for its customers in the industrial, commercial, institutional and construction markets. JLG's manufacturing facilities are located in the United States and Belgium, with sales and service locations on six continents. For more information, visit www.jlg.com.

About JLG Industries

JLG Industries, Inc. is the world's leading producer of access equipment and highway-speed telescopic hydraulic excavators. The Company's diverse product portfolio encompasses leading brands such as JLG® aerial work platforms; JLG, Sky Trak®, Lull® and Gradall® telehandlers; Gradall excavators; and an array of complementary accessories that increase the versatility and efficiency of these products for end-users. JLG markets its products and services through a multi-channel approach that includes a highly trained sales force, marketing, the Internet, integrated supply programs and a network of distributors. In addition, JLG offers world-class after-sales service and support for its customers in the industrial, commercial, institutional and construction markets. JLG's manufacturing facilities are located in the United States and Belgium, with sales and service locations on six continents. For more information, visit www.jlg.com.