Salesforce.com and Sybase integrate technologies to provide real-time customer intelligence and business insight with Sybase IQ, Replication Server, and sforce on-demand platform
NEW YORK, New York - February 25, 2004 - Salesforce.com, the global leader in customer relationship management (CRM) services, and Sybase, Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software, today announced plans to further integrate salesforce.com and Sybase® technologies including Sybase IQ and Sybase Replication Server®. The planned integration will be completed through sforce, the on-demand platform that powers the market-leading salesforce.com service for over 9,000 customers worldwide.
Through the alliance, organizations will be able to populate Sybase IQ's highly scalable analytics engine with real-time customer data from salesforce.com's market-leading on-demand CRM service. With this integrated technology, companies will be able to analyze customer behavior and demographics to make real-time decisions that maximize business opportunities. Additionally, Sybase Replication Server provides simplified data movement, reduced database downtime, and allows enterprises to achieve business continuity for "always available" systems.
This new level of cooperation extends salesforce.com's existing partnership, including sforce-enabled mobile technology integration, with Sybase subsidiary iAnywhere Solutions. By using the on-demand capabilities of sforce, iAnywhere's Mobile Sales for salesforce.com enables users to read, modify, and create key salesforce.com data at anytime, from any location using Pocket PC or Palm OS handheld devices. This solution enables maximum productivity at the point of customer interaction, increasing the relevancy and power of customer information and enabling the Unwired Enterprise — fast, reliable access to useful and relevant information when and where it's needed — whether in the office or on the road.
"The on-demand model for CRM is capturing the hearts and minds of enterprises everywhere," said John Chen, chairman, CEO and president, Sybase, Inc. "The expansion of this relationship is designed to provide enterprises with the information they need to make critical business decisions quickly and at the lowest possible cost. We are excited to partner with a leading provider of on-demand CRM to deliver superior CRM analytics allowing valuable and actionable information to be delivered to customers when and where they need it."
"Salesforce.com has achieved its leadership position through a relentless commitment to the success of its 9,000 customers," said Marc Benioff, chairman and CEO of salesforce.com. "The power of the sforce on-demand platform means that we are able to further this mission through our deep integration with Sybase, and so enable our customers to achieve the highest level of insight into customer interactions and the strongest information for their critical business decisions."
Powered by sforce, the world's first on-demand application platform, salesforce.com delivers on-demand CRM services to over 9,000 companies around the world. Sybase IQ manages even the largest enterprise data warehouses efficiently and economically, without sacrificing data security, availability, system reliability and scalability. With the addition of Sybase Replication Server, the integration of the products is designed to ensure a high degree of data availability and extend the strong analytic capabilities already provided by salesforce.com to deliver an enterprise-class solution that companies can use within their organizations to make better business decisions.