's Expanded Customization Capabilities Attract New Consulting Partners

Leading firms build practices around world's most customizable CRM

SAN FRANCISCO, Calif. - April 13, 2004 -®, the global leader in on-demand customer relationship management (CRM) services, today announced that major new consulting partners have built practices around Spring '04, the world's most customizable CRM. The Bluewolf Group, Extraprise, and Inforte (NASDAQ: INFT) have partnered with to help customers successfully design and implement custom CRM solutions that optimize sales, marketing and support processes. With these consulting partners, enterprises can easily take full advantage of the new customization capabilities in Spring '04, including Studio and sforce 3.0.

"'s customizable on-demand CRM is an extremely powerful offering," said Eric Berridge, principal at the Bluewolf Group, a leading provider of CRM consulting services to companies throughout the United States. "At Bluewolf, we are committed to providing clients with solutions and best practices that increase productivity and lower costs. delivers on this commitment to our customers time and time again."

"'s customization and extension tools make it easy to design, implement and deploy CRM initiatives that meet the unique needs of a business or industry," said Ken Marshall, chairman and CEO, Extraprise, an international consulting company specializing in CRM. "We look forward to helping companies gain greater value than ever through combining our best practices and rigorous processes with the best in on-demand CRM."

"Implemented correctly, CRM delivers powerful benefits in efficiency and effectiveness of sales, service and marketing, but even more importantly, it strengthens company strategy and helps generate enduring returns," said Mike Passilla, executive vice president, Inforte, a leading customer strategy and solutions consultancy. " delivers customization capabilities that allow us to implement robust, focused CRM solutions that address the strategic business needs of each client - with simplicity and success, and often without significant programming effort."'s new consulting partners will help customers quickly implement and successfully adapt it to their specific business needs. These partners will also provide additional, complementary technical and business consulting services for optimizing sales, marketing and support processes.

"The level of customization available through Spring '04 is unsurpassed by any other CRM solution - whether on-demand or client/server," said Marc Benioff, chairman and CEO, "Large consulting organizations are joining large companies in embracing and the on-demand model as the only path to rapid CRM success."

The fifteenth generation of, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new Studio, business administrators can create Custom Tabs and completely new modules to extend CRM. The on-demand platform that powers Spring '04 and Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension. For more information on today's product announcements, please see separate releases at

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.