CEO Marc Benioff Named "Influential Leader" by CRM Magazine for Third Year Running

Benioff recognized for democratizing CRM success as enterprises of all sizes and industries embrace's award-winning on-demand CRM

SAN FRANCISCO, Calif. - September 3, 2004 - (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that chairman and CEO Marc Benioff has been named a 2004 Influential Leader by CRM Magazine. This is the third consecutive year that Benioff has been recognized for his vision, leadership and commitment in proving the on-demand computing model and bringing CRM success to the approximately 11,100 customers and 168,000 subscribers that comprised its customer base as of July 31, 2004.

CRM Magazine created the Influential Leader Awards to recognize those individuals who, by their words and actions, have made a significant impact within their company or on the industry over the past year. The award is part of the magazine's 2004 CRM Leader Awards that recognize superior performance in three areas: ROI excellence in customer companies, individual achievement, and vendor leadership. The feature story, available in the September 2004 issues of CRM Magazine, also recognized as a market leader across Enterprise, Midmarket CRM and SMB suite CRM [see press release titled, " Recognized for Enterprise, Midmarket, and SMB CRM in CRM Magazine's Market Leaders Awards."]

"Benioff has ensured that delivers regular upgrades, as well as such major releases as sforce, an on-demand application server, to optimize customer success," said CRM magazine Editor-in-Chief Ginger Conlon. "And he still found time to coauthor Compassionate Capitalism, a guide to corporate philanthropy, as part of his ongoing efforts to promote human welfare."

" was founded on a vision of the 'End of Software' for companies who have had enough with high cost, high risk and often unsuccessful CRM," said Benioff. "The commitment to customer success is our core company value, and it is an honor to be recognized by industry experts like CRM Magazine for our execution on this vision.

Benioff founded in March 1999 with the vision of a company built on a new technology model, a new business model and a new model for integrated corporate philanthropy. He is now regarded as the leader of what he termed the "End Of Software," the idea that Web-based applications deliver immediate benefits at reduced risks and costs, in place of traditional software. By providing companies of all sizes, in all industries, and in all parts of the world with integrated, scalable, and completely customizable features, has democratized CRM success.

Benioff is recognized as one of the preeminent thinkers in information technology. He currently serves as co-chairman of the bi-partisan President's Information Technology Advisory Committee (PITAC). Fortune Magazine called Benioff one of its Top 10 Entrepreneurs to Watch; BusinessWeek named him one of the 25 people responsible for turning e-business around.

Throughout his career, Benioff has been determined to use information technology to produce positive social change. In July 2000, with Colin Powell in attendance, Benioff launched the foundation, a multi-million dollar global philanthropic organization aimed at bridging the digital divide. Pioneering the "1 percent solution" - contributes one percent of profits, equity and employee hours back to the communities it serves - the has demonstrated the power and impact of integrated philanthropy. Most recently, Benioff co-authored Compassionate Capitalism, the first-ever best practices guide for corporate philanthropy that illustrates the success of the integrated model.

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