Macromedia Standardizes Globally on to Support Enterprise Sales and Increase Information Sharing

Powerful integration and customization capabilities attract Macromedia to leading on—demand CRM solution

SAN FRANCISCO — Feb. 28, 2005 — [NYSE: CRM], the technology and market leader in on—demand customer relationship management (CRM), today announced that Macromedia has improved sales lead management and visibility into marketing campaigns with Using the sforce integration platform, Macromedia has also integrated with its front—end lead generation and back—end marketing systems to further streamline its sales force automation process.

Macromedia is one of the 13,900 companies of all sizes, industries and geographies that comprised the customer base as of January 31, 2005.

Macromedia software helps millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences on the Internet, fixed media, and on wireless and digital devices. The delivery of this functionality requires an effective CRM solution to manage leads, increase visibility to opportunities in the pipeline and understand the impact of marketing campaigns and programs.

"As we continue to build our enterprise sales model focused on such growth products as Macromedia Breeze and Macromedia Flex, a primary requirement is clearly the ability to effectively manage leads, track opportunities and share account information," said Don Hunt, senior vice president of worldwide sales, Macromedia. "In considering CRM solutions from several vendors, we wanted a system with an intuitive interface and one that provides at—a—glance views into deals. met these needs and exceeded our expectations."

In addition, by utilizing sforce,'s client/service integration platform, Macromedia was able to integrate with a system of custom Web applications built on Macromedia software such as Macromedia Flash, Flex and Macromedia ColdFusion. Information captured in these applications supporting on line seminars, trial downloads, and requests for information and white papers, automatically flows from into as a lead. Automated lead assignment and workflow processes drive leads through qualification and sales stages that match each phase of the Macromedia sales cycle.

Besides ease of use, improved visibility, and integration,'s globalization capabilities were a key selling point for Macromedia. Macromedia has implemented in its North America, EMEA, Latin America and APAC regions. Future plans and projects will focus on enhanced partner enablement, lead management, and bringing additional functional areas such as mobile and devices and pre—sales teams live on

With, Macromedia is leveraging the benefits of a 17th generation CRM solution, as well as new innovations, including the Customforce tool for rapid, easy customization. Using Customforce, Macromedia has been able to adapt to meet their unique needs.

With Customforce, provides every company the power to be unique. Representing a major breakthrough beyond cookie—cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on—demand applications through a simple point—and—click interface. Built into and Supportforce, Customforce enables 13,900 companies to leverage the simplicity, power, and success of on demand to create 13,900 unique CRM editions. Customforce makes the world's most customizable CRM.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.