New technology "changed the game"; has allowed customers to generate value by moving beyond traditional CRM
SAN FRANCISCO — March 23, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that it has won an Innovation Award from AMR Research. The Innovation Awards, presented for the first time this year by AMR Research at its Strategy 21 event, were given to companies with breakthrough ideas in business technology.
Salesforce.com, honored in the category for businesses with more than $100 million in revenue, earned its award for its Customforce tool, which enables organizations to customize Salesforce and Supportforce according to their specific business needs.
"Salesforce.com changed the game in the hosted CRM market with Customforce," said Laura Preslan, Vice President of Customer Management at AMR Research. "With Customforce, salesforce.com has removed a key barrier in many hosted solutions by allowing customers to customize the solution to meet their needs. More than just adding fields, Customforce allows entirely new tabs to be built. As a result, customers are obtaining more value, and are using Salesforce to support their needs beyond traditional customer management processes. Customers report high satisfaction with salesforce.com in general due to ease of use and quick implementations. Customforce adds the next layer of sophistication, making it easy to choose salesforce.com as an Innovation Award winner."
With Customforce, salesforce.com provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. Built into Salesforce and Supportforce, Customforce enables the 13,900 companies using Salesforce as of Jan. 31, 2005, to leverage the simplicity, power, and success of on-demand to create 13,900 unique CRM editions. Customforce makes Salesforce the world's most customizable CRM.
"Customer success is the design point for innovation at salesforce.com," said salesforce.com Chairman and CEO Marc Benioff. "We're honored that AMR Research recognizes the value that our customization tool, Customforce, provides our customers."
AMR Research (www.amrresearch.com) provides research and actionable advice for executives that deliver enhanced business process performance and cost savings with the aid of technology. AMR Research received more than 150 nominations for its Innovation Awards and chose the winners based on the following criteria:
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.