Delivers Japanese AppExchange, Further Extending the Power of The Business Web

AppExchange On-Demand Platform Unleashes the Global Power of the On-Demand Community

20 Japanese-specific On-Demand Application Listings Join the More than 160 Application Listings Already Available Globally

SAN FRANCISCO — February 1, 2006 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced the launch of's Japanese AppExchange, extending The Business Web to the Japanese on-demand community. Announcing the general availability of's Japanese AppExchange, is further extending the power of the on-demand community, and ushering in a new era of innovation, collaboration and freedom for on-demand business on the Web.

"We are proud to welcome the Japanese on-demand community to The Business Web with the launch of the Japanese AppExchange," said Marc Benioff, Chairman and CEO, "The AppExchange is a revolutionary platform for doing business on the Web. The exceptional power, ease of use, and quick integration and implementation of on-demand solutions continue to drive this revolution forward, from its roots in CRM across the rest of the enterprise. With its ability to leverage the creativity of our entire extended community of success, The Business Web truly is The End of Software."

As detailed during the AppExchange Day launch event in San Francisco, The Business Web is comprised of a network of on-demand applications, services, components and development efforts that enable customers to run their entire business on demand. The Business Web is made possible by software-as-a-service, new Internet and technology standards, and design principles that foster innovation, collaboration and democracy. Developers and vendors are able to rapidly deliver new features and components that can be mashed together, integrated, and constantly evolved by other developers, users, customers and partners — and can be deployed quickly and easily on demand.

To provide the security, availability, reliability and scalability necessary for ubiquitous use and adoption, The Business Web requires operational core competencies delivered by a new platform to guarantee businesses can run more effectively through the Web than traditional software. With its single data model, extensive security, scalability, resilience and open APIs and development environment, the AppExchange is the on-demand platform that communities of users are plugging in to today for the infrastructure needed to take full advantage of The Business Web.

To view the AppExchange Day launch event, please visit:'s Japanese AppExchange will offer more than 20 on-demand business application listings at the time of launch, created by, its customers, and partners, including applications from Macnica, Shanon, Skype and many others. Together with on-demand partner solutions on the AppExchange,'s newest generation of products gives customers the ability to easily manage and share all their business information on demand. The Japanese AppExchange is available at:

One of the new applications available on the Japanese AppExchange, Shanon's Sm@rt Seminar provides a one-stop solution for seminar management, including invitations, applications, speakers' schedule management, and all other aspects of seminar operation.

"We decided to make Sm@rtSeminar available through the AppExchange because of customer demand and rapid deployment," said Mr. Koji Maekawa, senior sales manager of Shanon. "The customer data collected by Sm@rtSeminar integrates with Salesforce, which makes it possible to realize SpiralMarketing, a seminar-based marketing method. We plan to integrate our service with many other solutions available on the AppExchange in the near future."

As the world's leading on-demand application sharing service, AppExchange provides a complete environment that enables developers and partners in Japan or anywhere in the world to develop, publish, market, and distribute their products to a global audience and instantly engage with's 18,700 customers and 351,000 subscribers. Applications built for the AppExchange are run entirely on demand, eliminating the need for developers or partners to create and manage their own data center or infrastructure. Partners benefit from's world-class security, scalability and reliability for their solution through a service.

There is no charge for trying applications or using the AppExchange. Applications from partners will typically require a fee; those authored by are currently offered free of charge. does not take a commission on the sale of applications from partners.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.