Salesforce.com Announces Salesforce PRM 2.0 – Focusing the Power of the Leading On-Demand Channel Management Application on the High-Tech Industry
SAN FRANCISCO - April 10, 2007
Salesforce PRM 2.0 revolutionizes channel management the same way
Salesforce CRM revolutionized customer relationship management
Salesforce PRM is the new standard for integrated pipeline management across direct and
indirect sales channels
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced Salesforce
Partner Relationship Management (PRM) 2.0, the next generation of the leading on-demand channel
management application. Salesforce PRM 2.0 builds on the foundation of features and innovations
recently made available in the Spring and Winter '07 releases earlier this year. Continuing
salesforce.com's Circle of Success, Salesforce PRM 2.0 provides tools to increase channel growth,
partner success and time to value through quick and easy management of portals and programs.
Salesforce PRM is one of salesforce.com's most successful new products with customers
including high-tech companies like Cognos, GFI Software and PGP Corporation. Salesforce.com is
already the trusted standard for Salesforce PRM customers like Segway, F5 Networks, Proofpoint and
NetQoS. With the release of Salesforce PRM 2.0, salesforce.com is focused on solidifying its
position as the PRM solution of choice for the high-technology industry.
"Salesforce PRM 2.0 brings integrated on-demand CRM and PRM to the high-tech community," said
Marc Benioff, chairman and CEO of salesforce.com. "At salesforce.com, our mission is to manage and
share all business information on-demand, and Salesforce PRM adds partner management to that
Salesforce PRM 2.0 - Delivering Channel Growth, Partner Success
and Time to Value to the High Tech Industry
With hundreds of high tech companies in software, networking, security, and high-tech
manufacturing collaborating with thousands of distributors, resellers and VARs around the world,
Salesforce PRM is the leading integrated solution for managing a multi-channel distribution network
for high-tech products and services. Now, Salesforce PRM 2.0 takes channel selling to a new
level of success with advanced partner account management, customized messaging and partner
communications, and streamlined administration of partner users and portals.
The release of Salesforce PRM 2.0 marks the introduction of opportunity product
collaboration. This newest feature enables channel managers to now extend collaboration with their
partners to the line item level. Now, partners can share detailed plans or proposals for deal
specific pricing terms or discounts via Salesforce PRM 2.0. This new feature enables partners in
multi-tiered high-tech channels to register deals, including product lines, to streamline their
program approvals and rules - a level of detail not previously available.
In addition, salesforce.com has leveraged the best practices from Salesforce PRM customers
and released quick start program templates, such as deal registration, Point-of-Sale (POS), Market
Development Fund (MDF), and partner ramp-up. All of these programs are available from the Partner
Relationship Management category on the AppExchange.
"The release of Salesforce PRM 2.0 will make our partners as effective as our sales
representatives when it comes to lead and opportunity management. It extends our Cognos
implementation and provides better collaboration between partners and sales reps as they jointly
work opportunities and lead follow-up," said Dave Laverty, Chief Marketing Officer at Cognos. "As a
customer of salesforce.com, we already had first-hand knowledge of the power of on-demand business
services. When we saw an opportunity to extend these same benefits to our partners with Salesforce
PRM, we knew it was the right strategy."
With the release of Spring and Winter '07, there has been incredible growth in the feature
sets and adoption of Salesforce PRM. Unlike competing products, Salesforce PRM focuses on the
success of both partners and channel managers, acknowledging that one's success is wholly dependent
on the other. Some of the features available in the releases include:
Spring '07 - Delivering the Most Customizable Partner
Winter '07 - Complete Visibility Across Direct and Indirect
Partner Role Hierarchies - Reporting hierarchies can now be
created within partner company records so that partner sales managers can gain better insight into
the partner pipeline and organizational coverage.
Enhanced Partner Emails - With this feature, all partner
communications can be branded and companies can create triggered emails to further increase partner
Joint Selling - Users can now create or modify opportunity
product line items and allow partners to sell from price books that are tailored for individual
Time-Based Workflow - Through the Apex platform, workflow
functions can now trigger time-based actions and enable the scheduling of business processes.
Custom Channel Processes and Branding - Customers have
greater flexibility in tailoring channel business processes and increased branding of partner
Channel Collaboration - With the release of Winter '07,
Salesforce PRM customers are now able to share any AppExchange or Apex application, component or
object with their partners, allowing greater channel collaboration on of vital business information
like leads and contacts through a variety of portals and channels.
Enhanced Partner Management and Performance Reporting -
This feature delivers unprecedented visibility into a customer's sales pipeline for both direct and
indirect channels. In addition, the process of registering, on-boarding, activating, and servicing
partners is fully automated and streamlined. This feature also enables Salesforce PRM users to
reward top partners, which increases the effectiveness of partner programs.
Salesforce PRM 2.0 will be available on April 12th for a special promotion of $995 per
partner, per year through April 30, 2007.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.