Salesforce.com Delivers New Salesforce Platform Edition - Heralding the Arrival of Salesforce.com as both a Platform and an Applications Company
SAN FRANCISCO - April 23, 2007
Salesforce Platform Edition gives customers, developers, and ISVs
the ability to extend the innovation, usability and success of on-demand applications to users
throughout the enterprise
New on-demand multi-tenant platform available in OEM and end user versions
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced the
availability of Salesforce Platform Edition, giving customers and ISVs the ability to deploy the
Salesforce Platform independent of salesforce.com's traditional applications for the first time.
Salesforce Platform Edition gives customers the ability to extend the innovation, usability and
success of on-demand applications to users beyond CRM in departments such as human resources, IT,
legal, finance, R&D, and more throughout the enterprise. Customers can choose to run
applications from the AppExchange, as well as build and deploy custom on-demand applications with
the full power and functionality of the Salesforce Platform.
"Salesforce Platform Edition heralds the arrival of salesforce.com as a platform company as
well as an applications company," said Marc Benioff, salesforce.com chairman and CEO. "With
Salesforce Platform Edition, customers can now easily extend the power, usability and success of on
demand to every part of their enterprise. ISVs can deliver their applications to run directly on
the Salesforce Platform Edition---allowing our customers to manage and share all of their
information on demand. Our recent win at Japan Post, Japan's largest financial institution,
will be based on the Salesforce Platform, allowing Japan Post to build and deploy a variety of
critical applications for their upcoming privatization at the end of this year."
"The Salesforce Platform Edition is an excellent solution for us to embrace, as we have
employees who need access to the Salesforce Platform but do not require salesforce.com's CRM
applications," said Douglas Menefee, CIO of The Schumacher Group, a nationwide Emergency Department
Management firm headquartered in Louisiana. "In an effort to better support our contracting,
recruiting, credentialing, and payroll departments we have leveraged the salesforce.com platform to
deploy internally built applications as well as the third party solutions Apttus and Conga through
Salesforce Platform Edition will further drive developer, partner and customer success on
demand. Developers and partners can take advantage of a world-leading on-demand platform to build
and deliver new applications beyond CRM on the AppExchange. Customers can use Salesforce Platform
Edition to deploy new AppExchange applications and extend the trusted standard for on demand to
users beyond CRM in their enterprise.
Empowering the Future of On-Demand Applications
Customers will be able to expand the success that they have found with Salesforce on-demand
business applications far deeper into the enterprise with powerful applications never before
possible on demand, including highly complex applications such as enterprise resource planning and
inventory, highly transactional applications for those used in ecommerce, and highly intelligent
applications such as those for yield management and financial services.
At the heart of the Salesforce Platform is one of the key innovations of salesforce.com:
multi-tenancy. In contrast to single-tenant counterparts, multi-tenant platforms share a single,
common infrastructure and code base that is centrally maintained. Individual customer deployments
are unique, separate, and secure within this shared multi-tenant platform, rather than separate
physical stacks of hardware and software. The multi-tenant Salesforce Platform and
applications are similar to consumer Web services like Yahoo, Amazon, and eBay - all of which run a
single code base that is shared by all users and upgraded simultaneously - delivering all the
benefits of innovative new releases, with none of the painful legacy of upgrades.
Salesforce Platform Edition
With Salesforce Platform Edition, customers can run multiple
applications within the same Salesforce instance, allowing all of a company's Salesforce
applications to share a common security model, data model, and user interface. The multi-tenant
platform encompasses a complete feature set for building business applications such as models and
objects to manage data, a workflow engine for managing collaboration between users, a user
interface model to handle forms and other interactions, Salesforce Code, and the Salesforce API for
programmatic access, mash-ups, and integration with other applications and data. Features of the
Salesforce platform include:
Salesforce Platform and the AppExchange
Salesforce ODOS: Salesforce On-Demand Operating System
provides the capability to run multiple applications within a single Salesforce deployment, and
share a common data model, security model and UI. While applications built on the Salesforce
Platform are pre-integrated with Salesforce and each other by virtue of their common data model,
administrators can control which users within a company have access to which applications and which
data. Additionally, customers can take advantage of service delivery benefits that come with
salesforce.com's proven infrastructure, including world-class security, trust and transparency,
proven scale, performance tuning and monitoring, and disaster recovery services.
Salesforce DB: Provides the ability to create any database
on demand, including the description of a sharing model for fine-grain data security control and
built-in data history tracking for regulatory compliance.
Salesforce API: The Salesforce Web services API is one of
the world's most widely used enterprise Web services, handling more than fifty percent of
salesforce.com's 4.2 billion service transactions in salesforce.com's Q407. The Salesforce Web
services API makes it possible to access and manage complex data relationships - such as a set of
information about an account, all the products they have bought, and all of their contacts - in a
Salesforce Builder: Meta-data-driven application
development model that allows applications to be defined as declarative "blue prints," with no code
Salesforce Code: Salesforce Code extends the Salesforce
Platform by introducing the ability to write code that runs on salesforce.com servers. This
language makes possible the development of a new class of applications and features deployed
entirely on demand. Salesforce Code is now in developer preview at http://developer.salesforce.com.
Salesforce Analytics: Salesforce Platform Edition includes
the same powerful analytic functionality found in Salesforce. This allows users to incorporate
popular dashboards and analytics from Salesforce directly into their applications, including highly
interactive visualizations of customer data and the ability to link dashboards together.
Salesforce Platform is the on-demand platform for the next generation of business
applications. Salesforce Platform reinvents traditional customization and integration and enables a
whole new generation of on-demand applications that go beyond client/server computing. All
Salesforce Platform components and applications can be easily shared, exchanged and installed with
a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that
the Salesforce Platform unleashes to benefit the entire on-demand community.
More than 575 applications are now available on salesforce.com's AppExchange, the world's
first on-demand application directory, found at http://www.salesforce.com/appexchange.
The Salesforce Code is available today for developer preview, and is currently scheduled to
be available in beta to salesforce.com customers later in 2007.
Salesforce Platform Edition Pricing and Availability
Salesforce Platform Edition is now available in an OEM version for ISVs to build and deliver
on-demand applications for their customers, and is also now available for new and existing
salesforce.com customers at the Enterprise or Unlimited level.
Salesforce Platform OEM Edition (the embeddable version of the Salesforce Platform for ISVs)
is $25 per user per month. OEM Edition includes the Salesforce Platform features and
capabilities, and the ability to run an AppExchange application consisting of a maximum of 5 custom
tabs and 50 custom objects.
Salesforce Platform Enterprise Edition (the platform capabilities supporting Salesforce
Enterprise Edition) is $50 per user per month. The Enterprise version includes the Salesforce
Platform features and capabilities, the ability to run up to 10 AppExchange applications, 25 custom
tabs and 200 custom objects.
Salesforce Platform Unlimited Edition (the platform capabilities supporting Salesforce
Unlimited Edition) is $100 per user per month and includes the Salesforce Platform features and
capabilities, unlimited AppExchange applications and custom tabs, and 2,000 custom objects. The
Unlimited version also includes Salesforce Sandbox, Premier Support, extra storage and Salesforce
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.