Unveils First AppExchange Incubator - Fostering the Future of Entrepreneurship, Accelerating Developer Time to Market and On-Demand Ecosystem Success

First AppExchange Incubator fully occupied with 32 incubator partners taking advantage of strategy to fuel entrepreneurship in multi-tenant applications and on-demand companies; phase II now open enables entrepreneurs worldwide to focus on innovation, not infrastructure

SAN MATEO, Calif. - AppExchange Incubator - April 24, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced that its first AppExchange Incubator, in San Mateo, Calif., has been a resounding success, with its first phase fully occupied by 32 partners, and a second phase now open to accommodate demand. The global AppExchange Incubator strategy is designed to help entrepreneurs, start-ups and established partners accelerate the creation and delivery of new multi-tenant applications and on-demand companies. Together,'s AppExchange Incubator, IdeaExchange, Salesforce Platform, developer network and AppExchange marketplace enable any entrepreneur worldwide to focus on innovation, not infrastructure.

Participants are able to license space in the AppExchange Incubator and work side by side with employees and AppExchange partners to leverage the experience and best practices of the entire on-demand community. The AppExchange Incubator offers a full package of business services, including access to the multi-tenant Salesforce Platform, technology infrastructure, product development, sales and marketing support, fundraising and business development assistance, and office space. The Incubator will help compress the development timeline and the go-to-market costs for participating companies.
"The AppExchange Incubators enable any developer to become the next," said Marc Benioff, chairman and CEO, "The on-demand model is breaking down traditional barriers to success. Just as Salesforce Platform Edition and Salesforce Code are removing the infrastructure requirements for on-demand application development, the AppExchange Incubator strategy is removing the barriers associated with taking a company and product to market. With this new model, all an entrepreneur needs to be successful is a brainstorm and a browser."

"The AppExchange has been an excellent global on-demand channel for us - it helped us rapidly move from being entirely focused on the UK to now having 90 percent of our new customers based in the U.S.," said Andrew Walker, director, Clicktools, a UK-based Enterprise Feedback Management solutions company. "With the AppExchange Incubator, is providing the infrastructure and resources so we can focus on serving our customers."

The charter class of's AppExchange Incubator includes stealth-mode companies and brand-new start-ups as well as existing ISVs who are accelerating their on-demand initiatives: Appirio, Avankia, BackWeb, Bluewolf, Business Objects, Centive, Clicktools, Cloud9 Analytics, Convenos, DomoDomain, Dreamfactory, Eloqua, iNeoMarketing, InsideView, InvisibleCRM, Kailea Networks, NextNine, OpenAir, OpSource, Pervasive, Portaga, Right90, RingLead, StakeWare, TwoConnect, VerticalResponse and Xactly.

Vision for Accelerating Entrepreneurial On-Demand Success is delivering a circle of success for developers, partners and customers: powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community innovation; the Salesforce Developer Network providing the tools and resources for application creation; the Salesforce Platform to build and deploy on-demand applications; and the AppExchange as a global marketplace and directory.

IdeaExchange and Salesforce Developer Network - Empowering the Community
IdeaExchange ( is a forum where the developer, partner and customer community can comment on new and future product features, promote favorite enhancements, and interact with product managers who participate in the discussion forums. In's ongoing efforts to continually create a dialog with the community, IdeaExchange provides an open and direct channel of communication and transparency into on-demand application development.

As these ideas inspire the developer community to create the next, the Salesforce Developer Network ( provides the community, tools and resources to let developers use Salesforce Code as well as other languages and toolkits to build new applications for the AppExchange. Now any developer in the world - with access to just a Web browser and Internet connection - can harness the power of the world's most popular multi-tenant platform to create new applications and mashups from scratch.

Salesforce Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business applications. The Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.  All components and applications built on the Salesforce Platform can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation to benefit the entire on-demand community.

More than 575 applications are now available on's AppExchange, the world's first on-demand application directory, found at

The Salesforce Platform is generally available today.  The Salesforce Code programming language is available today for developer preview, and is currently scheduled to be available in beta to customers later in 2007.

Pricing and Availability
The first phase of the San Mateo AppExchange Incubator is now fully occupied and a second phase is now open to accommodate additional demand. Pricing for the San Mateo AppExchange Incubator is $20,000 per company per year. More incubators are scheduled to be set up around the world soon as a result of the global adoption and appeal of this revolutionary program. For more information, please visit

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