Salesforce.com Unveils Salesforce Winter '08, Delivering Multi-Application Success
SAN FRANCISCO - Salesforce.com Dreamforce Conference - September
Salesforce Winter '08 will expand Salesforce from four to six major application product lines with
two new applications - Salesforce Content and Salesforce Ideas
Will take CRM to a new level by integrating Web 2.0 community technologies across the entire
product line: sales, marketing, service, partners, content, and ideas
Built on the Force.com Platform-as-a-Service, Salesforce Winter '08 will redefine CRM
-Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business
services, today unveiled Salesforce Winter '08, which will expand Salesforce from four to six major
application product lines with two new applications - Salesforce Content and Salesforce Ideas.
These two new applications will deliver Salesforce to every employee in the enterprise and empower
customers to take advantage of the wisdom of crowds. The 24th generation of Salesforce will further
extend salesforce.com's leadership in the CRM market by leveraging the Force.com platform to bring
Web 2.0 community-based technologies to the entire suite of Salesforce CRM applications.
Salesforce.com combines the power of Software-as-a-Service and Platform-as-a-Service to redefine
CRM with the Salesforce Winter '08 release.
"The introduction of Salesforce Winter '08 and the Force.com platform will establish
salesforce.com as the first multi-application, multi-category company in the on-demand industry,"
said George Hu, CMO of salesforce.com. "Our joint application and platform strategy will deliver
new avenues to expand on-demand success across the enterprise."
"The Salesforce Winter '08 release delivers a level of user efficiency and empowerment not
seen in business applications today," said Denis Pombriant of Beagle Research. "Salesforce.com has
achieved this by tapping into the power of the Force.com platform and Web 2.0 technologies, a clear
indication that Platform-as-a-Service is powering the next evolution of CRM."
Expanding from Four to Six Application Product Lines
The Salesforce Winter '08 release will expand the Salesforce product line from the original
four CRM applications of Salesforce SFA, Salesforce Service & Support, Salesforce Marketing and
Salesforce Partner Relationship Management (PRM) to include Salesforce Content and Salesforce
Ideas. Salesforce.com created the Software-as-a-Service category and has now created the
Platform-as-a-Service category, to be the first multi-application, multi-category company in the
Salesforce Content empowers companies with a host of Web 2.0 technologies to deliver a
revolutionary application for Content Management-as-a-Service. By leveraging the wisdom of
crowds and the contributions of every employee, Salesforce Content brings the power of on-demand to
the unstructured data within an enterprise. Utilizing Web 2.0 technologies such as tagging,
subscriptions and recommendations, Salesforce Content will enable users to manage their documents
and unstructured data directly in the Salesforce application and improve productivity and
effectiveness across the board.
Salesforce Ideas will deliver an entirely new type of on-demand application that enables
customers to develop and drive innovative ideas from their communities. Salesforce Ideas brings the
wisdom of crowds to businesses for the first time by allowing online communities to submit, discuss
and promote ideas. Salesforce Ideas is the application behind salesforce.com's own live community
IdeaExchange and the Salesforce-powered Dell IdeaStorm. For more information on Salesforce Ideas,
please see separate release distributed today at http://www.salesforce.com/company/news-press/.
Bringing Leading Edge Usability to Enterprise CRM
Salesforce Winter '08 will deliver new enterprise-class features to each product line built
on the Force.com platform. Some of the new features salesforce.com customers can expect to see in
the next release include:
Salesforce SFA - The Industry Leader for Sales Success On
Salesforce Marketing - The Web 2.0 Marketing Standard for the
Best in Class Usability: Two of the brand new features in
Salesforce Winter '08, powered by the Force.com platform, are tagging and inline editing. Focused
on increasing the efficiency of users through intuitive and easy to use Web 2.0 technologies,
tagging will enhance the individual user's ability to make data inside the application more
relevant to their needs and even easier to use. For the first time, users will be able to define
what is relevant to them by defining and assigning their own terms to any record in Salesforce. In
addition, with over 13,000 votes on the IdeaExchange, inline editing is the most popular feature
included in Salesforce Winter '08. By allowing users to simply double click on the field of their
choice and edit directly within that field, any data update is significantly streamlined.
Success without Borders: Salesforce.com has always been
focused on global success, delivering the application in multiple languages and currencies.
Salesforce Winter '08 will deliver historical exchange rates which will allow users to specify any
currency and any exchange rate, for any effective period - enabling accurate reporting and decision
making based on the true value of exchanged currencies for any historical period.
On the heels of a global alliance with Google and the new Salesforce Group Edition featuring
Google AdWords product, Salesforce Marketing will deliver the industry standard for global campaign
management in Salesforce Winter '08. With the newest enterprise marketing feature, campaign
hierarchies, marketing programs will be linked together and structured based on any global
marketing initiative. Enhanced campaign sharing and marketing analytics will provide
effective marketing ROI analysis for a company of any size.
Salesforce PRM - Partner Success On-Demand
Since its launch in July of 2006, Salesforce PRM has been delivering on-demand success to
vendors like Cognos, Sprint Nextel and Siemens and thousands of their business partners around the
globe. Salesforce Winter '08 will continue to raise the bar in partner experience by delivering new
features like account sharing. With account sharing, Salesforce PRM customers will have the ability
to collaborate and build deeper customer relationships through their business partner networks via
the Salesforce partner portal. This new feature will ensure that channel partners can be as
effective as direct sales reps. In addition, Salesforce PRM customers gain better management
of tiered partner programs with key enhancements to the Force.com platform available in Salesforce
Salesforce Customer Portal - The Next Generation in
After allowing companies like QUALCOMM to create a fully branded and personalized customer
self-service experience in the Summer '07 release, Salesforce will take personalized self-service
to the next level with Salesforce Winter '08. Companies will no longer need to manage the
registration of thousands of customers. Through the self registration capability available in the
Salesforce Winter '08 release, self registration will allow individual customers to sign themselves
up for access to the Customer Portal. Salesforce customers will also be able to easily create
multiple customized portals across users to target different service experiences for specific
customers, products, or segments.
"One of the reasons Borland standardized on Salesforce is the incredible pace at which they
deliver new releases of their applications. As our business grows and needs change, salesforce.com
is able to respond rapidly with new features, like inline editing, that only increase and improve
our employee efficiency. Doesn't every business need a partner in technology? We have one in
salesforce.com," said Mike Epner, Vice President, Worldwide Services and Support of Borland.
Salesforce Winter '08 is currently scheduled to be available to customers during the fourth
quarter of salesforce.com's current fiscal year. Salesforce Ideas and Salesforce Content will
initially be available in limited release, and are scheduled to be fully delivered in 2008. Upon
delivery, Salesforce Content will be priced promotionally at $25 per user per month for all
editions. Customers who purchase salesforce.com applications should make their purchase decisions
based upon features that are currently available.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with Platform-as-a-Service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.