Canvas Systems Standardizes on Salesforce with Rapid Rollout in Less than One Month
SAN FRANCISCO - September 26, 2007
Canvas Systems increase information sharing and improve processes by choosing salesforce.com,
the only multi-application, multi-category company in the on-demand industry
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced that Canvas
Systems has standardized on Salesforce Software-as-a-Service CRM. Using Salesforce CRM,
Canvas Systems has significantly improved information sharing and collaboration both internally and
with its customers in over 70 countries. The company deployed Salesforce SFA, Salesforce
Marketing and Salesforce Service & Support, and customized the solutions with the Force.com
platform to improve processes across their organizations that reduce operating costs while driving
Canvas Systems is one of the 35,300 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of July 31, 2007. Revenue and subscribers will be
recognized as the service is delivered.
"As our companies grew over the last few years the limits of our old CRM system began to
impact our data quality and ultimately hindered our sales force," said Steve McDonald, VP of IT at
Canvas Systems. "We turned to Salesforce because we wanted a CRM solution that we could get
up and running in just a few months. To our surprise, it took only a few weeks to roll
Salesforce out to our entire organization."
With the help of salesforce.com Professional Services, Canvas Systems deployed Salesforce
SFA, Salesforce Marketing and Salesforce Service & Support, and migrated data from their old
system. Using the Force.com platform, the company integrated their enterprise resource planning
system into Salesforce, so now sales staff has instant insight into account payment status and
their corresponding commission payments.
Canvas Systems then turned to AppExchange to add additional functionality, including:
Eloqua - AppExchange application from Eloqua enables Canvas
Systems to execute, measure and automate mult-channel marketing campaigns globally and easily
track website prospects and leads
Access Hoover's - Hoover's AppExchange application
integrates information on up to 21 million companies and 28 million executives with Salesforce,
giving users the ability to update and enhance account and lead data
Now the company has a flexible, custom CRM solution that ensure users have quick and easy
access to the information needed to react to market opportunities and provide the best possible
customer service. Moving forward, Canvas Systems plans to extend Salesforce Service &
Support to allow customers to view account and warranty information directly through the Salesforce
"We've gained so much more than we anticipated from Salesforce, and we continue to discover
new ways to use it to improve our business and gain a competitive advantage," added McDonald.
"That's the beauty of the solution - it's rich with functionality but still easy to use and
customize. Everyone in our organization is thrilled with Salesforce."
About Canvas Systems, a Division of Optimus Holding Company
Canvas Systems is a global, independent reseller of enterprise-class servers, storage and
networking equipment from IBM, HP/Compaq, Sun, Dell, Cisco and other leading manufacturers at
50-95% off list price. Our experienced, vendor-certified engineers can help you design a
solution to fit your unique business requirements, then configure, deliver, install and maintain
your systems. All of our products are Canvas Certified - tested, refurbished, and guaranteed
to perform above your expectations. Customers rely on our extensive $100 million inventory
and same-day shipment to over 70 countries for short-term rentals to test migration plans, add
capacity on demand, and to strengthen their business continuity strategy with Canvas RES-Q Disaster
Canvas Systems is part of OHC, LLC, a $265 million IT services holding company, and is
headquartered in Norcross, Georgia. For more information, call us at 1-877-CANVAS-9 or visit
us on the web at http://www.CanvasSystems.com/.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Executive Guide: 8 CRM Essentials Now Available
Read the 8 CRM Essentials for the must-have elements of proven CRM success. Based on insights
from industry experts and more than 35,000 salesforce.com customers, this in-depth guide helps you
understand innovative technologies and strategies for CRM success. Download the free report.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.