Broadcast Interactive Media Leverages Multiple Salesforce Applications
SAN FRANCISCO - October 17, 2007
Broadcast Interactive Media employees utilize Salesforce Software-as-a-Service CRM applications to
streamline business operations and improve customer relations
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced that
Broadcast Interactive Media, a leading provider of locally-focused Web solutions for more than 110
local television and radio stations, has reaped significant operational improvements with the
deployment of multiple Salesforce Software-as-a-Service CRM applications. Using Salesforce
Marketing, Salesforce SFA and Salesforce Customer Portal, the company has increased staff
productivity, fostered greater collaboration across departments and improved its customer relations
through enhanced self-service and faster response times.
Broadcast Interactive Media is one of the 35,300 companies of all sizes, industries and
geographies that comprised the salesforce.com customer base as of July 31, 2007. Revenue and
subscribers will be recognized as the service is delivered.
"As a growing company, it's critical that we both maximize our services with existing
customers and react quickly to capitalize on new opportunities," said Timur Yarnall, president and
CEO of Broadcast Interactive Media. "Salesforce centralizes all of our information, from
marketing campaigns to prospect status to customer account data, and makes it easy to gain a
macro-level view of our business as well as dig into specific details. As a result, we're
more agile and more competitive than ever before."
It took Broadcast Interactive Media only two weeks to deploy multiple Salesforce
Software-as-a-Service CRM applications, including the process of importing data from a legacy
database and customizing the solution with data fields specific to the products and services the
company provides. The on-demand solution enables everyone in the company, including
marketing, sales, human resources and technical support to access complete customer details from
The company used Salesforce Customer Portal to create a web self-service portal so customers
can view their account, make changes and request additional services at any time. When
assistance is needed, customers simply complete an email help form which automatically generates a
customer service case. The self-service portal has reduced the number of service calls to
Broadcast Interactive Media by more than 25 percent over the last six months. If customers do
call Broadcast Interactive Media's support line, service representatives have the customer's
account and interaction history at their fingertips so they can answer questions and meet the
customer's needs quickly and efficiently.
"Our Salesforce deployment has been such a success that we're exploring additional ways to
use our CRM system to improve our business. As an example, we're looking to give our
customers direct access to support updates and their own support portal through Salesforce," added
Yarnall. "That's the beauty of Salesforce - it gives us the flexibility to access, manage and
share information in just the way we need."
About Broadcast Interactive Media
Founded in 2001 and based in New York City and Madison, WI, Broadcast Interactive Media
(www.broadcast-interactive.com) is the leading provider of locally-focused Web solutions for
television and radio broadcasters. Its offerings include a comprehensive suite of
revenue-generating programs, video streaming, content feeds, and technology development. Its
customers include leading broadcast groups such as Fisher Communications, Journal Broadcast Group,
Meredith Broadcasting, Schurz Communications, Freedom Communications and Granite Television.
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The AppExchange economy continues to expand, with thousands of customers installing thousands
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Salesforce with additional on-demand business applications available on the AppExchange, found at
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