Revolutionizes How Companies Share Information with Salesforce to Salesforce - The Multi-Tenant Business Network

Now any two customers can share data and information with zero integration required

Unique Salesforce to Salesforce capabilities possible because of's multi-tenant Platform-as-a-Service

Salesforce to Salesforce networks together the critical mass of the community

SAN FRANCISCO - December 5, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today introduced Salesforce to Salesforce, empowering Salesforce customers to click, connect and share data with their partners on-demand. For the first time, customers will be able to securely connect and share information between individual deployments with the click of a button.

"Just as Facebook is revolutionizing how individuals connect, Salesforce to Salesforce is revolutionizing how companies connect and share business information," said George Hu, executive vice president, products and marketing, "The ability to easily share information with one click across's network of a million subscriptions is irresistibly attracting and retaining companies to the platform."

Salesforce to Salesforce - Solving a $3 Billion Integration Problem
Automating business processes across enterprises using point to point technologies has met with high failure rates due to cost, complexity, and inability to scale. This B2B integration infrastructure cost companies $3 billion in 2006, according to analyst firm IDC.

Salesforce to Salesforce enables customers to quickly and easily extend business processes and data across multiple enterprises, without the need for complex integration between companies. With Salesforce to Salesforce, companies will be able to:
  • Connect: Salesforce users will now be able to invite other companies to connect and opt in to share data with Salesforce to Salesforce.
  • Share: Leads, opportunities and custom objects can now all be shared and published between companies with easy point and click connections.
  • Subscribe: Salesforce to Salesforce users can map data and process by subscribing to field and record updates.
  • Update: With the update feature, users can keep records in sync with cross company history tracking, reporting and workflow rules.
"Salesforce to Salesforce is an incredible revolution in the industry - there's nothing else like it.  Now, in just a few clicks, I can integrate data with my partners. Being able to set up and share business information in real time with other companies is an incredible leap forward for B2B collaboration. Connecting in this unprecedented way, while maintaining the validity of our own business processes, combines technology achievement with business efficiency," said Nicole Widder, sales operations, DoubleClick.

With Salesforce to Salesforce, companies are now able to easily distribute and exchange leads, opportunities and custom objects with employees, partners, resellers, distributors, suppliers and anyone else essential to the success of their business. Salesforce to Salesforce also solves the problem of cross-company collaborations by making the solution easy to scale as business and partner networks expand. With Salesforce to Salesforce, partners can focus on closing deals instead of the red tape associated with integrating data.

"The world of cross-company collaboration technologies is littered with failed technologies. However, Salesforce to Salesforce will completely redefine what it means to be connected to your partner," said Denis Pombriant, Managing Principal, Beagle Research.

The Multi-Tenant Business Network
The capabilities introduced with Salesforce to Salesforce are possible because it is built on's multi-tenant architecture and the platform. Because everyone using Salesforce to Salesforce is on the same platform, connections can happen in a seamless and effortless way - with minimal IT support and much lower costs - and all without software. Companies using single-tenant applications, including client-server software, would require custom coding, weeks or months of effort and constant maintenance. With Salesforce to Salesforce and multi-tenancy, every connection is built on common standards, includes a one-click pre-built integration and is completely maintained by 

Salesforce to Salesforce is available immediately to all 38,100 customers. Enterprise and Unlimited Edition customers will be able to invite companies to share data with Salesforce to Salesforce for an additional fee of $1,200 per year, per connection. Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.