SmartMoney Achieves Return on Salesforce Investment in Just Two Months
SAN FRANCISCO - March 5, 2008
Three-year outlook for overall benefits to reach 570% ROI and nearly $375,000
- Salesforce.com [NYSE: CRM],
the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today
announced that SmartMoney, a Hearst Corporation and Dow Jones & Company media organization, has
achieved a return on its Salesforce CRM investment in less than two months, and projects a 570
percent return in the first three years of its deployment. The Salesforce
Software-as-a-Service CRM solution enabled SmartMoney to increase its sales, as well as gain faster
and easier access to information for better short- and long-term forecasting. Results of
SmartMoney's success with Salesforce CRM were published in a Nucleus Research study available at
SmartMoney is one of the 41,000 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of January 31, 2008. Revenue and subscribers will be
recognized as the service is delivered.
"We had data in a number of different places, and were struggling to understand our pipeline
and apply resources where they had the most impact," said Joseph Dressler, National Advertising
Director, Magazine & Online at SmartMoney. "Salesforce CRM has enabled us to consolidate
all our information and gain a greater understanding of our current business opportunities as well
forecast into the future. As a result, we've increased our sales with both new and existing
customers and are growing our business."
SmartMoney deployed Salesforce in just a few weeks, and immediately gained easier access to
critical customer information. Now users can retrieve historical customer data, and then
analyze and use it to provide better service, make more targeted customer contacts and close more
deals. With more timely and accurate data, SmartMoney management can now forecast more
effectively and apply resources to maximize opportunities.
"Salesforce CRM has provided so many benefits, including automating manual processes and
eliminating duplication of efforts, that have made us more agile and more efficient," added
Dressler. "It's a benefit across our organization, from our sales and marketing teams who
easily adopted it to management, who now has new on demand insight. And, since it's delivered
as a service, our IT team doesn't have to spend resources maintaining it."
Salesforce for Media and Communications
Media and communications companies around the globe, including DoubleClick, Dow Jones
Newswires, InterActiveCorp, Polycom, Siminn and Sprint Nextel, put their trust in the Salesforce
on-demand customer relationship management (CRM) application to support their most critical
business relationships. Salesforce enables these companies to succeed in an increasingly
competitive marketplace by delivering easy-to-use next generation technologies that give management
a better understanding of business opportunities and help sales teams close deals.
Salesforce.com customers have access to pre-integrated industry-specific solutions available via
the AppExchange, so media sales, marketing and production teams can leverage a 360-degree view of
the customer to streamline their business, improving both efficiency and results. All of
these solutions are built on the Force.com platform, the world's most powerful and trusted
on-demand platform. For more information, please visit
SmartMoney, The Wall Street Journal Magazine, was launched in 1992 by The Hearst Corporation
and Dow Jones & Company to service the need for personal finance information among the group of
professional and managerial Americans who, while affluent and sophisticated, are overworked and
overwhelmed. SmartMoney promises to answer the tough questions of those seeking clarity in today's
confused times. In doing so, we've established a new standard in personal finance publishing and
virtually redefined upscale service journalism.
With the refreshing clarity and provocative wit that characterizes The Wall Street Journal,
SmartMoney presents practical yet highly imaginative ideas for saving, investing, and spending,
plus regular coverage of technology, automotive and lifestyle subjects including areas such as
upscale travel, fashion, fine wine, music, food and more. In all cases, we stress consumer service
with action-oriented information. Our editorial team, which has won three National Magazine Awards
and was a finalist 14 times, includes three Pulitzer Prize winners.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.