and are "Ship-Shape" with

Salesforce Software-as-a-Service helps sales teams and service teams drive revenue and increase customer satisfaction

SAN FRANCISCO - March 12, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that and YachtWorld are leveraging Salesforce Software-as-a-Service (SaaS) CRM to expand its business and increase customer satisfaction.  The company is using Salesforce SFA to gain complete visibility into the sales cycle, which enables the company to more effectively drive revenues. Salesforce Call Center empowers the service team to resolve most issues on the first call, which delights customers and helps reinforce the and brand promise. and are one of the 41,100 companies of all sizes, industries and geographies that comprised the customer base as of January 31, 2008. Revenue and subscribers will be recognized as the service is delivered.

"We have been using Salesforce since we started our business in 2000.  We've gone from three people in sales using Salesforce SFA to having everyone in sales, marketing and customer service using the full suite of Salesforce SaaS CRM applications," said Debra Keene Bergeron, general manager at and  "Salesforce has provided tremendous value and has been instrumental to our growth over the last seven years."

By centralizing its data within Salesforce, users have instant access to needed information around the clock and from any location.  Also, management has a complete view of the sales pipeline, from initial point of contact through the proposal and final close date.  The company recently deployed EchoSign Contract Management Service, which it downloaded from the AppExchange, to automate contract finalization.  The process saves significant time and greatly decreases post-sale administration.

"Over the years, Salesforce has allowed us to easily add functionality and customize the solution as our business grows and changes," added Keene Bergeron.  "Looking ahead, we're excited to explore the AppExchange further and continue to increase our success with Salesforce CRM."

About ( and (
Together, and are the single most powerful and effective global marketing solution for the boating industry.  With over 140,000 new and used boat listings worldwide offered by over 4000 brokers, dealers and builders in 115 countries, and are visited by over 4 million boating consumers every month who click through over 95 million page views. is the premier online sales channel for yacht brokers around the world, providing a complete suite of online marketing services through BoatWizard™, its proprietary back-end tool. provides marketing and web services to new boat dealers and builders, and offers a For Sale By Owner classified service.   Headquartered in Seattle, Washington, and have their European headquarters in the United Kingdom, with sales offices in Germany, Italy and Russia and sales representation in Dubai, Australia and China.  Both companies are business units of Dominion Enterprises, based in Norfolk, Virginia.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.