Manticore Technology Closes 50th Customer on the AppExchange

Strong demand within the salesforce.com customer base for on-demand marketing automation platform that combines power, one-hour implementation time, and zero configuration cost drives rapid adoption

AUSTIN, TX and SAN FRANCISCO - May 1, 2008 - Manticore Technology™, a leading provider of automated demand generation solutions, and salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that more than 50 customers, including Jaspersoft and Xactly, have successfully deployed Manticore Technology for Salesforce via the AppExchange to create a holistic marketing and sales platform.  This allows customers to better align sales and marketing, reducing sales cycles and increasing profitability.

"With an intuitive user interface, quick deployment, and an extensive feature set including drip marketing, landing pages and lead scoring, Manticore Technology was the obvious choice," said Tim Cloonan, director of community development, Jaspersoft.  "Like salesforce.com, Manticore Technology delivers the true value of on-demand software in the demand generation space offering quick implementation, no configuration cost and a 30-day free trial to prove the value internally. Manticore was the best demand generation solution to fit our needs."

"The days of marketing and sales operating as isolated departments with little or no collaboration are over," said Nicholas Walker, president and CEO.  "Sales and marketing teams both want to increase sales and profitability, but they have to be able to communicate efficiently and effectively to do so. Manticore Technology and salesforce.com allow these two critical teams to work in unison via an integrated platform within only hours, not weeks or months, of implementation and training." 

"Thousands of companies are using the AppExchange to extend the benefits of Software-as-a-Service applications throughout their enterprises," said Clarence So, chief marketing officer, salesforce.com.  "Our customers can quickly and easily deploy Manticore Technology via the AppExchange to leverage the benefits of this powerful marketing tool, saving time and increasing profits."

Manticore Technology is a scalable, powerful demand generation platform that enables marketers to nurture leads and feed sales a constant flow of qualified leads through automation.  Key features include:
  • Demand Booster Drip Marketing - Build lead nurturing through an incredibly intuitive drag-and-drop interface, to ensure a constant stream of qualified leads;
  • Lead Scoring - Dynamically score leads based on fit with a target market and marketing response behavior, including website visits and collateral downloads;
  • Landing Pages with Pre-Populated Forms - Increase response rates with little or no IT resources through landing pages with pre-populated form fields;
  • Deep Salesforce Integration - Feed invaluable marketing data on individual leads to sales including web pages viewed, collateral downloaded and organic search terms used, identifying WHO to engage and WHAT to talk to them about.  
"Manticore Technology is an effective, automated on-demand marketing solution that offers an immediate impact and significant benefit to both sales and marketing teams," said Karen Steele, vice president marketing, Xactly Corporation. "Other automated on-demand solutions are out there for marketers, but few provide the robust tools and ease of use as promised, and delivered by, Manticore Technology."

Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service.  Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
 
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Manticore Technology Corporation
Manticore Technology is a market leading on-demand lead-nurturing solution. Manticore Technology enables marketers to effortlessly move sales prospects through the pipeline and feed their sales team invaluable insight in the interests of each lead, thereby reducing sales cycles, increasing productivity, and driving revenue for an organization. Manticore Technology has more than 60 enterprise customers, including, International Truck, Jaspersoft, Riverbed Technology, Sharebuilder 401(k) and Xactly Corp.  Headquartered in Austin, Texas, Manticore Technology is a privately funded company. For more information visit www.manticoretechnology.com or call (512) 241-3780.

About Salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.