Adoption of Software-as-a-Service and Platform-as-a-Service Accelerates Throughout EMEA surpasses 7,000 EMEA customers and nearly 140,000 subscribers in first fiscal quarter of 2009

Industry leaders Air Liquide, The Christie Group, CODA, COLT Telecom Group, DSV, Rentokil Initial and Wärtsilä are among new European customers adopting SaaS and PaaS

90 European partners have launched more than 120 applications on the AppExchange, with CODA, Fairsail and more delivering native apps built on Force.come

LONDON - Dreamforce Europe user conference - May 7, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced customers and partners across EMEA (Europe, Middle East and Africa) are adopting SaaS applications and the Platform in record numbers. passed 7,000 customers and nearly 140,000 subscribers in EMEA in the first quarter of 2009. Industry leaders such as Air Liquide, The Christie Group, CODA, COLT Telecom Group, DSV, Rentokil Initial and Wärtsilä are among new European customers adopting for SaaS and PaaS. Additionally, dozens of European ISV partners have launched more than 120 applications on the AppExchange, with CODA, Fairsail and others delivering applications built natively on the Platform.

"Thousands of customers throughout EMEA are generating success with SaaS and PaaS," said Marc Benioff, chairman and CEO of  "Our market-leading CRM applications, Platform, and the AppExchange marketplace are enabling a strategy of on-demand success not only for our customers, but for developers and partners as well."

Research firm Gartner forecasts Software as a Service to have a compound annual growth rate of 22.1% through 2011 for the aggregate enterprise application software markets, more than double the growth rate for total enterprise software.¹ EMEA out-paced industry growth rates with 69 percent year over year revenue growth and 70 percent Q4 '08 revenue growth compared to the same quarter a year prior. Additionally, industry analyst firm Ovum recently validated that is #1 in market share across EMEA in its CRM forecast report.²

EMEA Customers Adopting SaaS and PaaS
EMEA businesses continue their rapid adoption of SaaS applications, including the Salesforce CRM application suite, Salesforce Content, and Salesforce Ideas, as well as the Platform for developing and deploying on-demand applications. SaaS and PaaS allow customers to focus on the benefits of the applications rather than the cost and complexity associated with managing software infrastructure.

More than 7,000 customers and almost 140,000 subscribers across EMEA are now using's SaaS CRM applications and Platform-as-a-Service to run their businesses. EMEA customers include ABN Amro, Allianz Commercial, Celerant Consulting, CODA, Dimension Data, Fortis Investments, KONE, Konica Minolta, Misys International Banking Systems, Priority Telecom, Siemens Enterprise Communications GmbH & Co. KG, Standard Life Bank, Toyota Motor Europe, and many more. Additionally, there are now more than 15 EMEA customers with more than 1,000 subscribers, indicating the adoption and momentum for SaaS and PaaS with large enterprises.

"CIOs and IT departments at European enterprises recognize the innovation, time-to-value and ease-of-use that delivers with its SaaS applications and Platform, and they are choosing us in greater numbers all the time," said Lindsey Armstrong, president of EMEA. "Business decision makers are realizing that this is the era of Software-as-a-Service, and gives them the ability to harness the power of cloud computing to better their enterprises."

Customers named in this release are part of the 41,000 customers of all sizes, industries and geographies that comprised the customer base as of January 31, 2008.

EMEA Partners Generating Success with SaaS, PaaS and the AppExchange
ISV partners throughout EMEA are embracing the Platform for application development and deployment, and the AppExchange as a go-to-market strategy to reach customers. EMEA partners have made more than 120 applications available on the AppExchange to date, giving customers the ability to quickly and easily extend Salesforce with additional on-demand business applications. The AppExchange can be found at

Developers and partners are using to build new SaaS applications beyond CRM, such as CODA's accounting and financials application, CODA2Go, and Fairsail for human capital management. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

1.    Dataquest Insight: SaaS Demand Set to Outpace Enterprise Application Software Market Growth, 3 August 2007 by Sharon A. Mertz, Chad Eschinger, Tom Eid and Ben Pring

2.    Ovum Report, 2007

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