Named to Ethisphere Institute's 2008 "World's Most Ethical Companies" List for the Second Consecutive Year is honored along with industry leaders American Express, Google, Kellogg, PepsiCo and Starbucks

SAN FRANCISCO - June 13, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that The Ethisphere Institute has named it to Ethisphere's World's Most Ethical Companies list for the second consecutive year.  Ethisphere is a think-tank dedicated to the research and promotion of profitable best practices in global governance, business ethics, compliance and corporate responsibility. was honored with the award along with American Express, Google, Kellogg, PepsiCo, Starbucks and others at the recent Ethisphere and Forbes joint-conference, "Driving Profit through Ethical Leadership."

"We embedded corporate social responsibility and strong ethics into the fabric of our company from the very beginning through our 1/1/1 integrated corporate philanthropy model," said Marc Benioff, chairman and CEO of "It's an honor to be recognized for our mission of 'doing well in business while doing good in the community.'"

Researchers and analysts reviewed several thousand companies in order to determine the 100+ finalists, which included a rigorous, multi-step evaluation process.  The 2008 World's Most Ethical Companies methodology committee is comprised of leading attorneys and government officials, professors and leaders who care about ethical and honest business practices.

" is among the companies honored this year because they have developed impressive and meaningful ethical business practices, making them true standouts within their industries," said Alexander Brigham, executive director of Ethisphere Institute. "They go well beyond legal minimums, opting instead to bring about innovative ideas that contribute to the public well being. By their actions, they are forcing their competitors to follow suit, or fall behind and truly embodying the notion that ethical business practices are more profitable in the long run. 

The extensive research process included reviewing over 10,000 of the world's leading companies on six continents.  Ethisphere analysts reviewed codes of ethics, litigation and regulatory infraction histories; evaluated investment in innovation and sustainable business practices; looked at companies' activities to improve corporate citizenship; studied nominations from senior executives, industry peers, suppliers and customers; and worked with consumer action groups for feedback and rating. To see the complete list of the World's Most Ethical Companies, visit The list will also be featured in the Q2 issue of Ethisphere Magazine.

About Ethisphere Institute
The research-based Ethisphere Institute and associated membership group, the Ethisphere Council, are supported by more than 100 institutions and corporations, including Thomson West, the Practising Law Institute, the National Association of Corporate Directors, the Global Reporting Initiative, Corpedia and dozens of others.  The Institute is dedicated to the research, creation, and sharing of best practices in ethics, compliance, and corporate governance among its membership companies. It also focuses on the development and advancement of individuals on its membership council through increased efficiency, innovation, tools, mentoring, advice, and unique career opportunities.   Ethisphere Magazine is the quarterly publication of the Institute.  More information on membership can be found at The Ethisphere Institute publishes the globally-recognized annual World Most Ethical Companies Ranking™ as well as the Government Contractor Ethics Program Ranking™ and the upcoming Global Anti-Corruption Quotient.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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