IDeaS Revenue Optimization Runs Its Entire Business in the Cloud with Salesforce.com
SAN FRANCISCO - July 16, 2008
Using the full suite of Salesforce CRM applications and more then six applications from the
AppExchange, IDeaS is delivering the power of Salesforce to every employee around the world
- Salesforce.com [NYSE: CRM],
the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today
announced that IDeaS Revenue Optimization is using the full suite of Salesforce CRM applications,
along with partner solutions from the AppExchange, to run it's entire business in the cloud. Every
employee across sales, marketing, service and support, client services, product management and
R&D have access to Salesforce and able to leverage the power and benefits of SaaS. The premier
provider of enterprise revenue management and optimization solutions, IDeaS helps leading hotels,
airlines, car parks, and transportation management companies worldwide to understand, anticipate,
and react to consumer behavior.
IDeaS is one of the 43,600 companies of all sizes, industries and geographies that comprised
the salesforce.com customer base as of April 30, 2008. Revenue and subscribers will be recognized
as the service is delivered.
"The customizability of Salesforce is incredible. We've modified the app to align with all
the intricacies of our business needs which are rooted in the deployment of our products in a SaaS
environment. Salesforce simplifies our employee's lives - a one stop shop for our internal business
needs," says Leyna Hoffer, business systems manager at IDeaS.
IDeaS has used salesforce.com's platform and applications to run their entire business in the
cloud. IDeaS used the Force.com platform to customize salesforce.com's applications to their
specific needs, including tracking integration development with their many hospitality solution
partners. Additionally, IDeaS has used Force.com to integrate Salesforce CRM with a number of
internal business applications, including WebEx and IDeaS' client and partner portals. IDeaS' 24/7
call center in India, along with account reps scattered across the globe, leverages Salesforce Call
Center-using case assignment, escalation, Web-to-case, and auto-response email functionality.
Finally, IDeaS also uses Salesforce Partners for a partner portal to manage relationships with
At IDeaS, managers turn to salesforce.com's AppExchange when they need a new application or
business tool. Any application from the software-as-a-service marketplace can be installed and made
accessible to IDeaS employees with just a few clicks.
IDeaS has deployed several apps via the AppExchange, including:
Survey Administration, from Clicktools, to enable the
client services group to create and update information residing in Salesforce using surveys.
Customer responses to surveys are automatically updated in Salesforce and linked to the
Call Scripting, from salesforce.com, to provide scripts and
coaching tips designed to help IDeaS troubleshoot support issues. The application also produces
interactive scripts that can be customized with specific questions for proactive customer calls.
Answers are captured directly in the scripts and automatically added to the appropriate contact
records in Salesforce.
DreamTeam, from Dreamfactory, provides a solution for
project management, collaborative calendaring, and document management. DreamTeam is fully native
to the Force.com Platform, enabling a synchronized view of tasks, events, contacts, users,
documents, and folders.
EmployeeManager, from salesforce.com, provides IDeaS HR
department with a means to manage employees' personal and business information, track employee
performance reviews and compensation history, maintain employee growth and store position-related
data within salesforce.com.
EventForce, from salesforce.com, provides complete
visibility to events planned by the IDeaS team, including rich event session management.
InfoCenter, from Arrowpointe Corp. provides a mechanism for
publishing messages, FAQs, and links to Salesforce users.
"As a SaaS vendor ourselves, we understand the benefits of a solution that provides
information from a centralized source. Extending functionality of Salesforce through the use of
AppExchange, returns that much more on our investment. We've implemented a strategic initiative
which requires a check of the AppExchange prior to any new business application purchases." states
About IDeaS Revenue Optimization
IDeaS Revenue Optimization is the premier provider of enterprise revenue management and
optimization solutions and consulting. By providing Forecasting, Optimization and Pricing solutions
and services, coupled with IDeaS' On Demand Software as a Service (SaaS) applications, IDeaS can
help make an immediate impact on company revenue and profitability.
IDeaS goal is to work hand-in-hand with clients to identify strategically important, complex
business problems and then develop unique revenue management and optimization strategies that
enable global organizations to understand, anticipate and react to consumer behavior in order to
maximize company-wide revenue or profits.
Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support, sales
and distribution offices in North & South America, the United Kingdom, Europe, Africa, Middle
East, Australia and Asia. For more information, visit www.ideas.com.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/ap/, or call 800 1301 448 (Singapore) or 800 967 655 (Hong Kong) or +65 6302 5700.