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Marketing and leads

Why should you manage your marketing campaigns in a silo detached from sales? The Sales Cloud brings it all together: It’s your command center for managing and tracking marketing campaigns—across all channels, from lead to close.

Sales Cloud Datasheet | Gartner’s Guide to SFA Applications

 

 

Manage multichannel campaigns

With Salesforce CRM, you can manage marketing campaigns across a variety of channels from a single application. Finally, you get a consolidated view of campaign spending and performance.

 

Integrate search marketing with sales

Search marketing is becoming an integral source of new business. The integration of Salesforce CRM and Google AdWords ensures that your search marketing campaigns are seamlessly executed, tracked, and measured. Right alongside your other marketing activities.

 

All your email marketing, in one place

Email is the communication vehicle of choice for many marketers and salespeople today. Salesforce CRM includes tools and templates to help build, manage, and track email blasts as well as individual email communications.

 

Create compelling pages for your visitors

With just a few clicks, landing pages on your Web site will capture leads that go right into Salesforce CRM. You can even build your landing page quickly and easily on our Force.com platform. Your new page is directly integrated with your existing Web infrastructure, applications, and data.

 

Bring leads directly into Salesforce

You can capture sales leads from any source–your Web site, trade shows, seminars, and direct mail–and bring them directly into Salesforce CRM. No more manual data entry.

 

Focus on your best leads

All leads are not created equal. Lead scoring ensures that sales reps spend their time on the most qualified leads.

 

Hand-off qualified leads seamlessly

With Salesforce CRM, moving leads from marketing to sales is a smooth process. Automated routing ensures that leads always get to the right sales rep and never fall through the cracks.