InterActiveCorp Gets Complete Visibility Into Individual and Team Sales Activities with Salesforce

"Our business is sales, and Salesforce has been an integral part of our growth. The visibility that it provides is invaluable—it is difficult to imagine not having Salesforce."


Challenge
  • Increasing number of sales people nationwide
  • Lacked unified database for customer information
  • ACT! and Outlook inadequate for CRM requirements
  • Avoid length and cost of conventional software implementation

Solution
  • Selected Saleforce's on-demand CRM solution over Siebel's software offering
  • Rapid implementation without outside consultants
  • Single-point access to unified customer information via the Internet from any location
  • Near-perfect performance with almost no down time

Results
  • Improved collaboration across National Advertising Group
  • Able to track customers from lead to sale, and proactively can identify potential problems
  • Accurate, real-time information transparent to entire sales team
  • Complete visibility into individual and team activities
 
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