Salesforce Helps Uecomm Uncover More Sales Opportunities, Realize Rapid ROI

"The fact that Salesforce is Internet-based, intuitive, user friendly, and seamlessly integrates with back-end systems means that channelling everything through Salesforce has encouraged user buy-in—thus justifying our monthly spend. Add to that an increase in sales opportunities, and we're talking levels of ROI that we wouldn't have seen with traditional CRM software in three years."


Challenge
  • Existing, Microsoft Excel-based sales tracking system not centralized and too difficult to maintain
  • Future sales success depended on consistent and more accurate access to information
  • Needed low-risk, low-cost, scalable solution that was easy to use and maintain

Solution
  • Selected Salesforce over several CRM solutions
  • Quickly implemented the low-cost solution for 40 users across Australia
  • Minimal training required
  • Online and offline access to 360-degree view of customers and prospects anytime, anywhere

Results
  • Increase in sales opportunities
  • Much clearer picture of long-term sales pipeline
  • More accurate and up-to-date sales reports
  • Improved the ability to identify market trends
  • Easier recognition of high achievers among sales staff
 
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