Prestitempo, a Division of Deutsche Bank Group, Selects Salesforce CRM

Challenge

• Prestitempo, a division of Deutsche Bank Group that specializes in family credit, wanted a clear and precise view of each client as it moved from the business-to-business market into the business-to-consumer market.
• Prestitempo needed to manage a growth in its client base--from 16,000 dealers to 1.5 million private clients.
• The company was looking for a way to attract clients by offering customized solutions.
• The ability to know the results of every promotional campaign, and to maintain a good cost-to-profit ratio, were key requirements.
• Prestitempo needed a solution that could be deployed quickly.

Solution

• Prestitempo chose salesforce.com’s CRM solution to provide its operators with client information.
• The Deutsche Bank division deployed Salesforce CRM in a month and a half .

Results

• A 360-degree view of the customer enables Prestitempo to create ad hoc solutions by drawing out meaningful data in a short amount of time.
• All the information and activities managed in Salesforce CRM can be shared to create a common knowledgebase of proposed and executed activities for each client .
• Every commercial manager from the various Deutsche Bank subsidiaries now has real-time access to the results for each promotional campaign, with a high degree of accuracy .
• The cloud-computing solution from salesforce.com has proved to be more convenient than an eventual in-house resident platform.