Paradigm Capital Management Implements Salesforce CRM to Serve Diverse Financial Services Clientele

Challenge

• Paradigm Capital Management, an asset management firm, wanted to provide tailored information to clients and prompt responses to prospect inquiries.
• Due to the importance and complexity of institutional relationships, the firm needed to implement an enterprise-wide view of each customer.
• The company sought an intuitive, customizable CRM solution to provide centralized access to knowledge.

Solution

• In two weeks, the company deployed Salesforce CRM Group Edition with wizard-driven Microsoft Outlook integration.
• Ease-of-use allowed the firm’s marketing director to implement a solution without outside support. 
• Paradigm customized fields—including accounts, contacts, and opportunities—to reflect its financial services business model.
• Custom fields collect prospect information to allow the firm to provide tailored responses to specific audiences such as pension funds and investment consultants.
• Salesforce CRM enables users to switch gears quickly as they go from dealing with large institutional accounts to smaller mutual funds accounts. 
• The company runs reports based on real-time views of customer information and sales activities. 
• Workflow features and alerts create a safety net that enhances continuity of communication with key prospects, customers, and other audiences.

Results

• With greater insight into diverse customers and prospects, the company can execute effective outreach and retention programs.
• Improved communication stems from Paradigm’s ability to capture more detailed prospect information. 
• Paradigm’s sales and service team can view, share, and update information in one universal source for greater collaboration and productivity.
• Salesforce CRM’s cloud-computing model mitigates the need to maintain costly software and servers.
• Salesforce CRM is customized to support company workflow, documentation, and compliance requirements.