Collaboration, Visibility, and Renewal Sales Improve at MedImpact with Salesforce

"With any solution that requires you to buy and maintain software, you know that implementation and integration is going to take a long time and a lot of money. Salesforce offers full CRM functionality and integration options without the length, risk, and cost of a typical software project."


Challenge
  • MedImpact used SalesLogix in its sales division for four years
  • The company poignantly needed to centralize information on client base of health plans, pharmacies, drug manufacturers, and vendors
  • It required full CRM tailored to specific vertical requirements, plus integration with legacy database systems
  • The solution had to be implemented within a 90-day timeline

Solution
  • The company initially deployed Salesforce for service and support to 200+ employees; 100+ users were added, along with sales and marketing capabilities
  • Salesforce delivers easily customized views for user role and niche needs
  • Planned integration with internal product support and in-house legacy systems

Results
  • Document management system increases efficiency and collaboration
  • Much improved visibility into client issues and department performance
  • New ability to analyze and benchmark all interactions, improving retention and contract renewal rates
 
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