Salesforce Gives 800 Professionals at AMD an "Anywhere, Anytime View" of Critical Information
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"With salesforce.com, AMD has a global CRM platform that delivers a solid return on our investment without compromising any functionality. Salesforce.com's executive dashboard provides instant access to the data necessary to assess and guide AMD's global business. The end result is a more productive sales organization that can focus on delivering technology solutions that meet our customers' needs."
Challenge
- Traditional client/server CRM software was expensive and required extensive customization to meet AMD's needs
- Needed solution that could be deployed rapidly
- Concerned about integration with internal back-end systems
Solution
- Salesforce.com offered low-risk, global, on-demand CRM solution—accessible anywhere, anytime
- Force.com enables integration with existing enterprise applications
- Worldwide implementation to 800 users in under 45 days with minimal impact on IT staff
- Microsoft Outlook Edition facilitates easy communication and capture of customer data
Results
- Systematic solution that enabled business process development and enhancement
- Organization-wide visibility into all pertinent sales and customer information
- Sales teams can focus on delivering technology solutions to meet customer needs

