Aerospace Composite Products Sustains 40 Percent Annual Growth with Salesforce and Force.com

"Since Salesforce, we’ve experienced 40 percent growth year-over-year. We wouldn’t be able to handle our volume of business without it."


Challenge
  • In response to rapid growth, Aerospace Composite Products—a composite materials distribution and manufacturing company—needed a sophisticated yet simple CRM solution to manage sales and marketing.
  •  A rudimentary pen and paper system failed to adequately track the sales pipeline.
  • Founded in a garage in 1984, the small company lacked documentation and a centralized repository for contacts and documents.
  • The owners sought a flexible solution that could be easily customized to their rapidly growing business.
  • Ease of configuration, user-friendliness, and the ability to access information remotely, were also key requirements.

Solution
  • Aerospace Composite Products selected Salesforce Group Edition and had it up and running in seven days.
  • Ease of use and training allowed for rapid adoption.
  • Information on vendors, customers, and company processes is now in a centralized location and accessible on demand.
  • Integration with Google Calendar enables the owners to manage the company’s production schedule and track employee projects.
  • Custom tabs such as Projects, Parts, and Calendar allow Aerospace Composite Products to quickly tailor Salesforce to its processes.
  • Using the Force.com platform, Aerospace Composite Products built a full tracking system for return material authorization. The company also built a corrective action system for quality assurance.

Results
  • Since adopting Salesforce, Aerospace Composite Products has sustained a 40 percent annual growth rate.
  • With a visible sales pipeline, the small company is on track to generate $4 million in revenue in 2008, up from $3 million in 2007.
  • There is now a centralized repository of company documents and contracts that employees can easily access during sales meetings.
  • Salesforce functionality can be customized to meet the company’s needs as it continues to grow.
  • The owners can easily create reports and remotely access them to keep an eye on the business while on vacation.
 
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