Maporama International Identifies New Revenue Opportunities After Implementing Salesforce in 15 Days

"We needed a more efficient system to identify who our customers were, where our customers were, and what they were doing. The dual objective was to boost both sales and customer service."


Challenge
  • The company had been using Microsoft Outlook and Exchange to track customers and leads
  • This system proved difficult to synchronize and did not generate real-time data
  • Maporama International was growing rapidly and needed a sophisticated CRM solution

Solution
  • Considered a number of CRM solutions including traditional client/server
  • Rejected client/server because of up-front cost, ongoing costs and complexity, and length of implementation
  • Selected Salesforce Professional Edition

Results
  • Salesforce implemented in 15 days
  • Greater clarity of customers has boosted revenue opportunities and customer care
  • Greater productivity of the sales team
  • Marketing spend is more productive due to better targeting
 
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