Agenda

Keynote Room

12:00 P.M. – 1:00 P.M.

Registration & Exhibition (Lunch will be provided)

1:15 P.M. – 2:15 P.M.

Keynote: Be a Customer Trailblazer
Find out how you can become a Customer Trailblazer in your own organisation, driving innovation and transforming your company using Salesforce. today, the world is smarter. So, how do companies deliver the connected experiences customers expect in this intelligent world? Our eight leading business applications are built on a single platform — so you can connect to your customers in a whole new way. Also, Introducing Einstein, AI for Everyone— the first comprehensive AI for CRM that makes the Salesforce Customer Success Platform smarter and brings AI to Customer Trailblazers everywhere.

2:15 P.M. – 3:00 P.M.

Salesforce for Service Keynote: Welcome to Conversational Service
Today's customers are more connected than ever before, and customer service is on the front lines of delivering on customer expectations. Whether you're optimising your operations or transforming your business, your customers expect you to deliver proactive service on every new channel as it emerges.

3:00 P.M. – 3:30 P.M.

Afternoon Tea

3:30 P.M – 4:15 P.M.

Salesforce for Sales Keynote: Transform Sales from Lead to Cash
In today's competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Simon Tate AVP of Commercial Sales, and top executives from Trail Blazing customers to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

4:20 P.M. – 5:00 P.M.

Salesforce for Small Business Keynote: Salesforce for Growing Small & Medium Business
Small and Medium businesses are nimble and can quickly adapt to the changing expectations of their customers. But businesses looking to grow can't scale how they deliver amazing experiences using spreadsheets and disparate point solutions. Hear from customer trailblazers to see how Salesforce helps them solve the challenges they face today and prepare for the growth they expect tomorrow. You'll be amazed how easy it is to grow your business with a platform that scales as you need it!

5:00 P.M. – 6:00 P.M.

Cocktail Reception & Networking in the Cloud Expo

Innovation Theatre

Check out the Innovation theatre for sessions for a deep dive into the Customer Success Platform with experts across Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Analytics Cloud, App Cloud, IoT Cloud, and Commerce Cloud.

12:40 P.M. – 1:00 P.M.

Salesforce Einstein: AI for Everyone
AI is the next great technology disruption transforming how we live and work, and Salesforce Einstein is the first comprehensive AI platform for CRM. See how companies are getting smarter and more predictive about their customers.

2:15 P.M. – 2:35 P.M.

Analytics Cloud: Smarter Answers for Salesforce Users
Learn about how you can get smarter about your customers and blaze new trails with Analytics Cloud. Hear about how the latest innovations in Wave Apps are supercharging every function and industry.

2:35 P.M. – 2:55 P.M.

Introducing Commerce Cloud
Come join us to learn about how the Commerce Cloud is empowering leading brands deliver rich and engaging shopping experiences across all channels: web, mobile, social, and store.

3:00 P.M. – 3:20 P.M.

Supercharge Productivity with Quip
Quip's Living Documents change the way people work by seamlessly combining communication and content in a single experience, extending the power of the Customer Success Platform. Hear how Salesforce's latest acquisition enables the next generation of team productivity.

3:30 P.M. – 3:50 P.M.

Field Service Lightning
You've used Salesforce to connect with customers during sales, marketing, and customer support interactions, but even in today's world, many companies are still using paper-based systems to schedule the personnel that go on site to install your products, to repair or replace parts or for other services like inspections. To stay competitive in the age of the customer, your systems and tools need to keep up with the needs of the customers you serve. Come hear how Salesforce's new product, Field Service Lightning, is helping customers bring their field service operations into the modern age.

3:50 P.M – 4:10 P.M.

Build Communities and Portals Fast
Communities and portals connect your customers, partners and employees with the people and information they need, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly productive and rewarding online experiences. Learn about Lightning Bolt - a new framework for building tailored digital experiences faster than ever.

4:20 P.M. – 4:40 P.M.

Salesforce for Marketing: The Smartest CRM for 1-To-1 Customer Journeys
Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Hear how brands are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.

4:40 P.M. – 5:00 P.M.

The Future of Mobile
Things are changing fast in the mobile world and customers have high expectations. Notifications are growing rapidly and can be used in a lot of different ways. Chat applications are huge in Asia and now Intelligent Bots are coming into the picture. What does this all mean for your brand? Come learn about what's coming next with mobile engagement from marketing cloud mobile thought leaders.

5:10 P.M. – 5:30 P.M.

Understanding the new Salesforce Architect Program
Become One of the Elite. Discover how the Architect Journey is building an ecosystem of experts through new flexible learning paths and certification levels. We have some exciting new announcements that will benefit and enhance your learning paths. Whether you are just starting on the road to becoming an Architect or have taken Part II of the existing program, come find out how the new Architect Journey can contribute to your success!

5:30 P.M. – 5:50 P.M.

Salesforce DX: A New Developer Experience

Campground Theatre

Trailblaze your way on over to the Salesforce Campground to learn about the latest product releases. This is your one place — at the centre of the partner ecosystem — to see Salesforce in action and find solutions for your company that are relevant to you.

12:10 P.M. – 12:30 P.M.

Build Smart Experiences People Love
Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Learn how leading customers use visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.

12:40 P.M. – 1:00 P.M.

Making the Switch to Lightning: The Right Time Is Now
Want to see all of the innovation coming to your Lightning experience? We’ll share our ten favorite features available now and coming in Lightning. You don’t want to miss out on learning what is going to be struck by Lightning next!

2:15 P.M. – 2:35 P.M.

Build Smart Experiences People Love
Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Learn how leading customers use visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.

2:35 P.M. – 2:55 P.M.

Salesforce Einstein: AI for Everyone
AI is the next great technology disruption transforming how we live and work, and Salesforce Einstein is the first comprehensive AI platform for CRM. See how companies are getting smarter and more predictive about their customers.

3:00 P.M. – 3:20 P.M.

Making the Switch to Lightning: The Right Time Is Now
Want to see all of the innovation coming to your Lightning experience? We’ll share our ten favorite features available now and coming in Lightning. You don’t want to miss out on learning what is going to be struck by Lightning next!

3:30 P.M. – 3:50 P.M.

Build Smart Experiences People Love
Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Learn how leading customers use visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.

3:50 P.M – 4:10 P.M.

Salesforce Einstein: AI for Everyone
AI is the next great technology disruption transforming how we live and work, and Salesforce Einstein is the first comprehensive AI platform for CRM. See how companies are getting smarter and more predictive about their customers.

4:20 P.M. – 4:40 P.M.

Making the Switch to Lightning: The Right Time Is Now
Want to see all of the innovation coming to your Lightning experience? We’ll share our ten favorite features available now and coming in Lightning. You don’t want to miss out on learning what is going to be struck by Lightning next!

4:40 P.M. – 5:00 P.M.

Build Smart Experiences People Love
Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Learn how leading customers use visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.

5:10 P.M – 5:30 P.M.

Salesforce Einstein: AI for Everyone
AI is the next great technology disruption transforming how we live and work, and Salesforce Einstein is the first comprehensive AI platform for CRM. See how companies are getting smarter and more predictive about their customers.

5:30 P.M. – 5:50 P.M.

Making the Switch to Lightning: The Right Time Is Now
Want to see all of the innovation coming to your Lightning experience? We’ll share our ten favorite features available now and coming in Lightning. You don’t want to miss out on learning what is going to be struck by Lightning next!

Cloud Services - Circles of Success

Make the most of your Advantage Tour experience and join us for free interactive discussions and learning hosted across the day. Connect with New Admins, Seasoned Admins, Business Users and Marketers on their experiences along their Salesforce journey.

Register quick as sessions fill up fast!

Register here

12:20 P.M. – 1:00 P.M.

Workshop - Driving User Adoption from Day 1: Salesforce Training - How to Do it Right!
"If you build it, they will come.” Unfortunately experience tells us that this is not always the case when it comes to adoption. If you build it, have built it or change it, one of the most impactful things on adoption is to have strong end-user training program and offering. Join this session for an overview of our User Adoption Services approach and offerings for addressing the “people side” of your Salesforce implementation so you can avoid some common pitfalls, and ultimately generate the greatest possible value from your Salesforce investment.

2:15 P.M. – 2:55 P.M.

The Path to Lifecycle Marketing Success
This session will be an interactive group discussion where we will focus on how to move from capturing attention to ensuring lifetime retention of your subscribers across all digital marketing channels within the Marketing Cloud.

Key topics that will be covered include: • Acquiring • Onboarding • Engaging • Retaining
Accelerate Adoption using Salesforce1 Mobile
Discover the endless possibilities of Salesforce1. We'll discuss why adoption of SF1 is key to your organisation's success, common productivity enhancing mobile micro-moments and tips for rolling out SF1.

3:30 P.M. – 4:10 P.M.

Drive Metrics using Reports and Dashboards
Learn about the leading Key Performance Indicators that drive the reports and dashboards you rely on to make your most important business decisions. We'll discuss best practices for identifying, creating, managing, and assigning metrics in your business.
Listen, Publish & Engage with Social Studio
Join us to learn how to take social publishing and team collaboration to the next level with Social Studio. A Social Studio guru will show the most effective ways to use Social Studio to listen, publish and engage on your social networks across teams, brands, and geographies.

4:20 P.M. – 5:00 P.M.

Sell More with Leads and Opportunity Management
Learn how to best manage Leads and Opportunities to deliver a greater return on your Salesforce investment. You can share ideas on ways to optimise leads and opportunities to improve sales reporting and take back tips to ensure you are leveraging online resources and developing the right strategies for continued success!
Automate and Transform Your Business Using Process Builder
Join us for an intimate and interactive discussion with other customers to learn how to leverage Process Builder. We'll demonstrate creating exciting new automated features in Salesforce with the simple graphical user interface, and share best practices for identifying automation needs and creating a roadmap of automation features to help increase the value Salesforce brings to your users.

Cloud Services — Workshops

Find us in the Product Showcase! Join your peers and Salesforce experts for interactive discussions about your top business challenges. Learn from Salesforce experts in hands-on workshops. You'll also get the opportunity to ask our experts and most successful customers your most pressing questions and map out solutions to your specific challenges.

Come early to secure your spot. Workshops are available on a first come, first serve basis.

12:40 P.M. – 1:00 P.M.

Salesforce Governance Best Practices
Your Salesforce environment is rapidly increasing in complexity, and the associated investment is also growing. Understanding the contribution of Salesforce to your business strategy - and optimising your ROI - requires proactive governance. Join us to learn governance best practices that enable Salesforce solution sponsors (CFO/CIO) to ensure business and IT alignment, prioritise the Salesforce solution roadmap, increase agility, and ultimately measure and manage Salesforce's contribution to the business' success.

2:15 P.M. – 2:35 P.M.

Use Forecasting to Sell Better, Faster
Join us to get a better view of how your team is doing and where they're headed. With Salesforce forecasting, you can improve your forecasting accuracy, sales productivity, and planning capabilities. Get a sneak peek into Forecasting capabilities and learn how you can customise it to your business needs.

2:35 P.M. – 2:55 P.M.

Increase Sales Productivity Insights
Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

3:00 P.M. – 3:20 P.M.

Five Tips to Get Ready for Lightning
Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for all large enterprise customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

3:30 P.M. – 3:50 P.M.

Boost Service Productivity with the Salesforce Console
Help your service agents love their job and improve their productivity by using the Service Cloud Console. Join us as the Premier Success team shares how to design and implement a customised console to access key data and case resolution tools for boosting customer satisfaction - and make serving their customers even more fun. Learn how easy it is to set up the Console using clicks, not code.

3:50 P.M – 4:10 P.M.

Deflect Cases With Self Service Tools
Join us to learn how to reduce case volume with self-service tools like Customer Communities, Portal, and Knowledge Base. The Premier Success team will share our tips & tools, including Premier Central and Getting Started, so you’ll walk away with a plan for implementing quick self-service wins.

4:20 P.M. – 4:35 P.M.

Use Forecasting to Sell Better, Faster
Join us to get a better view of how your team is doing and where they're headed. With Salesforce forecasting, you can improve your forecasting accuracy, sales productivity, and planning capabilities. Get a sneak peek into Forecasting capabilities and learn how you can customise it to your business needs.

4:40 P.M. – 5:00 P.M.

Salesforce Governance Best Practices
Your Salesforce environment is rapidly increasing in complexity, and the associated investment is also growing. Understanding the contribution of Salesforce to your business strategy - and optimising your ROI - requires proactive governance. Join us to learn governance best practices that enable Salesforce solution sponsors (CFO/CIO) to ensure business and IT alignment, prioritise the Salesforce solution roadmap, increase agility, and ultimately measure and manage Salesforce's contribution to the business' success.

*Agenda subject to change