Professional Edition
Full-Powered CRM Without Complexity
Whether you're a small business with big ambitions or a larger organization with dispersed
offices, Salesforce Professional Edition provides the tools you need to work smarter and scale your
business. Whether you’re using it for sales, marketing, or service and support—or all three—the
productivity and insight you gain make it an unbeatable value.
Select Professional Edition Customers

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Sales
Close more deals by providing tools to make your sales team more productive. With the Salesforce
console your reps will power through their lead lists and follow up tasks.
Mass
email, capabilities save time by helping them send up to 100 personalized emails at once.
Professional Edition helps sales managers
forecast
more accurately and increase insight into the business.
Customizable
dashboards track critical metrics like sales performance, rep productivity, and competitive
deals.
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Marketing
Finally, you can tie your marketing dollars to your sales revenue. Professional Edition helps
you plan, execute, and measure your marketing efforts. On top of
Google AdWords
management, you can execute and track email marketing campaigns. In addition, the AppExchange
provides plug-and-play tools to help you manage other core marketing activities like events, direct
mail, and Web site offers.
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Service and Support
If you’re tracking leads, contacts, and accounts inside Salesforce, service and support is a
logical extension. Get a 360-degree view of the customer and process inquires more effectively
through Salesforce. Right out of the box, you’ll have
Web-to-case
capabilities,
routing and
escalation rules, the solutions
knowledge
base, and even
telephony
integration. You can also use Salesforce to help deflect live support inquires with the
customer self-service
portal.
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Business Insight
Eliminate manually updated reports and get real-time visibility into your business with
customizable
dashboards. You can easily monitor critical metrics from across sales, marketing, service, and
other departments as well as analyze data from other analytics applications in a consolidated
view.
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User Administration and Security Controls
As the number of users sharing information grows, you often want to create custom views and set
rules on what your users can and can’t see. Professional Edition gives you the flexibility to scale
from 5 users to 500 while retaining control over your company’s data.
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Additional Apps: Custom Built or from the AppExchange
Do you have legacy applications or an Access database you’d like to get rid of and consolidate
into Salesforce? With Professional Edition, you can build
custom applications or visit the
AppExchange marketplace to
install apps for things like
recruiting or project management.
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A Complete CRM Suite You Can Grow Into
Many companies start using Professional Edition with a small team or for a single functional
group. As you grow and your needs change, you can easily add more users and adopt more
functionality. Professional Edition offers a comprehensive
CRM suite—including
applications for
sales force automation,
marketing automation, customer
service and support, and more from the
AppExchange—that helps you manage the complete customer lifecycle. It's all seamlessly tied
together so your entire company can share a single, 360-degree view of your customers.
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