BPM Partners Enjoys Ten-Fold Return on Investment with Salesforce.com

Challenge

• Requirement for high visibility to better manage and improve business processes
• Employees across AP region needed anywhere, anytime access to customer information to provide a high quality proactive service
• With businesses in Japan and Asia Pacific, the system had to be multi-byte enabled and able to process and store information in Japanese and Chinese characters
• Need for quick implementation, with minimal requirements for IT infrastructure and support, to keep costs low and not detract from the core business
• BPM Partners wanted to be able to extend the functionality of the in-house CRM to employees on the road to improve service at the customer site

Solution

• BPM Partners deployed Salesforce CRM for around 20 users who rely upon it for sales forecasting, campaign management, lead forecasting and reporting
• The company leveraged Recruitforce on the AppExchange to create a strong IT environment for supporting recruitment and HR processes
• Additionally, 10 mobile users have access to Salesforce CRM and the recruitment application on their iPhones.

Results

• 360 degree view of customer interactions in the Asia Pacific region across all regional offices
• Better management of cash flow through increased transparency of business processes
• Website integration with salesforce.com enables sales leads to be automatically captured and immediately actioned
• Dashboards enable BPM Partners to monitor the productivity of telesales and the effectiveness of campaigns
• Google Analytics integration ensures campaigns are more targeted and resources focussed on high yielding markets
• 80 percent cost saving in development of recruitment application through sourcing a template within salesforce.com AppExchange application market place
• Overall return on investment of 10 times the original cost