DoubleClick Increases Marketing Effectiveness and Streamlines Operations With the Force.com AppExchange
DoubleClick is a leading provider of digital marketing technology and services. The world's top
marketers, publishers, and agencies utilize the New York-based company’s expertise in ad serving,
rich media, video, search, and affiliate marketing to help them make the most of the digital
medium.
When DoubleClick needed a CRM solution that would provide a centralized repository for
customer information and scale globally, the company selected Salesforce. Since that time,
DoubleClick has added applications from the Force.com AppExchange to boost marketing and simplify
business processes.
It is easy to test drive and install new SaaS applications on the AppExchange. With just a
few clicks, new tools can be deployed to DoubleClick’s 400 sales, marketing, operations, finance,
and consulting users. Nicole Widder, Salesforce administrator for DoubleClick, has added
applications for project management and demand generation, and automated administrative tasks so
employees can spend more time focused on the business.
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ExactTarget for AppExchange
by ExactTarget |
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LinkedIn 1.1 for Salesforce
by Salesforce Labs |
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Services Project Manager
by Salesforce Labs |
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Mass Contact Update Address
by Salesforce Labs |
Widder found ExactTarget, a popular e-mail marketing solution available on the AppExchange. The SaaS tool includes everything users need to create, deliver, and track compelling email campaigns. It also allows users to view real-time tracking information for mass emails over time including open, bounce, and click-through statistics at lead, contact, and aggregate levels.
DoubleClick can now easily push out all of its mass e-mail and newsletters through Salesforce, and more effectively track campaign results. “We use both individual results as well as aggregate tracking results which have provided increased visibility,” explains Widder. Also, the marketing team can use reports in Salesforce to generate mass e-mails, minimizing the risk of e-mailing customers who have opted out.
Services Project Manager, available for free from Salesforce Labs, enables professional services and consulting organizations to manage their projects from a single location so resources are used efficiently.
Now there is just one central form that sales reps can use to log feature requests. Once complete, this form is routed to the appropriate consultant based on workflow. DoubleClick has customized the form so that it shows only those fields that are appropriate for particular teams and territories. “This has been a very popular app,” comments Widder. “More and more groups want to use it.”
Widder installed LinkedIn for the AppExchange, also available for free from Salesforce Labs. The tool lets users access contacts and leads in LinkedIn based on title, name, and company, right from within Salesforce. It also helps users find and make new connections, expand their networks, and improve sales intelligence.
A large portion of DoubleClick’s sales team now uses this application to quickly access customer and prospect information, and to expand their relationship networks right from their Salesforce instance. According to Widder, “It’s popular.”
Available for free from Salesforce Labs, Mass Update Contact Address allows a salesperson or administrator to quickly update the address fields on contact records to match the account address. A simple tool, Mass Updater can be a great time saver. “We can update over 100 contacts and accounts at a time. If a company moves and we couldn’t use this, it would be a disaster,” explains Widder.
