Collateral Management

Challenge 
As part of a fast-paced, dynamic industry, Expedia ®Corporate Travel needed a complex tool to help manage the delivery of collateral to its customers.   

Solution
Through Marketsync On-Demand Marketing, Expedia ® Corporate Travel can send thousands of one-to-one marketing pieces or collateral packages through Salesforce.

Result
Employees can now order materials through Marketsync knowing that they will receive the most up to date versions of collateral.  Also, users can tie mailings to Salesforce's rich reporting tools providing increased tracking and visibility.  This has been a huge timesave for both the marketing and sales teams.

Email Administration

Challenge
Expedia ® Corporate Travel uses highly customized email campaigns and needed a flexible to tool to track and manage communications.

Solution
ExactTarget for AppExchange empowers users to create compelling emails that leverage contact and account data.

Result
Less administrative headache!  The marketing team can now work with dynamic content, send complex email campaigns and create tracking reports all from within Salesforce.

"I'm always looking for new applications to make my co-workers' lives easier.  Whether it's task manager or dashboards, I often find exactly what I need on the AppExchange."

- Marketing & Analysis Manager, Expedia Corporate Travel      

Account Planning

Challenge
Expedia ®Corporate Travel wanted a tool to coordinate efforts for their most valuable accounts across multiple territories.

Solution
Expedia ® Corporate Travel customized the Salesforce Strategtic Account Planning app to fit its specifc business needs and processes.

Result
The app was implemented in days and immediately adopted by salespeople to collaborate and strategize-allowing Expedia ® Corporate Travel to increase business from their installed base of customers.