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Force.com AppExchange Testimonial: Harris Interactive


www.harrisinteractive.com

Industry: Communications & Media

At Harris Interactive, the AppExchange and Force.com Spur Innovation and Collaboration

Harris Interactive is a leading market research and opinion polling firm best known for its Harris Poll, which takes the pulse of public opinion on various topics each week.

Internal polls show Harris Interactive has a high opinion of Salesforce and the Force.com AppExchange marketplace. By utilizing four AppExchange apps, the company has improved global communication and sales efficiency by enabling greater cross-functional support among sales, marketing, finance, and research. The apps have allowed Harris Interactive to streamline processes related to the de-duplication of data, mass email campaigns, compensation management, and competitive intelligence.

“If I see an intriguing application, I’ll just take a quick test drive,” says Dan Chiazza, director of global sales operations at Harris Interactive. “It’s a huge value-add to know a live look at an app is just one mouse click away.”

Applications Used
icon_crm_fusion Demand Tools 2.0 for AppExchange
by CRM Fusion		   icon_exact_target ExactTarget
by ExactTarget


Processes Supported
Data Cleansing
Harris delivers market research to companies in industries such as consumer goods, health care, transportation, financial services, emerging markets, public affairs and technology. In order to improve its data integrity worldwide, the company installed CRM Fusion’s DemandTools 2.0 from the AppExchange for data cleansing.

With Demand Tools 2.0, a high performance suite of tools for data manipulation, ETL, deduplication, and duplicate prevention, Harris Interactive has seen tremendous time savings.  For example, the company’s sales operations and marketing teams no longer needs to build and load lead lists manually. In addition, the tool has improved targeted queries of the data.
About DemandTools 2.0 | More Data Cleansing Apps
Deal Support
When it came to a central repository for competitive intelligence, Harris Interactive decided to build its own application on the Force.com platform. Using Force.com Builder, Dan Chiazza, director of global sales operations at Harris Interactive, says building a competitive profiles database object took less than a day.

Using the “competitive profiles” database, users can link comments and feedback to particular competitors where a specific deal was won or lost due to their involvement. And by linking the competitive database app to employee profiles, the company can also keep tabs on former employees of the named competitor. The best part? By having everything centralized in Salesforce, Harris Interactive can easily report on all of this information.
About Force.com Builder
Email Marketing
ExactTarget for AppExchange allows Harris Interactive users to view real-time tracking information related to mass emails including bounce, open, and click-through, at both a lead and contact level, as well as at an aggregate level. Having access to this information means the company can now segments its customer base within Salesforce to deliver relevant content to the appropriate audience.

“It’s great that ExactTarget integrates with Salesforce,” Chiazza says. “We spend a lot of time mass marketing and want to reach a large segment of our customers through Salesforce.”
About ExactTarget | More Email Marketing Apps