Sales Intelligence

Challenge 
The inside sales team at Miyachi Unitek makes hundreds of calls a day to prospective customers. Management wanted a way to maximize phone time and ensure higher response rates.

Solution
SalesGenius for AppExchange lets companies qualify prospects by sending trackable “Genius” email, without any programming or IT involvement.  Genius Tracker™ alerts users instantly to prospect Web site visits and links to page-by-page replays of each visit.

Result
Now the inside sales team can gauge when their communications have been received.  By making timely calls, the sales team has been able to reach more people “live” and reduce unsuccessful calls.

Customer Feedback Surveys

Challenge
Miyachi Unitek wanted to collect regular feedback from its customer base.  Before using Pollzter by Astadia, the company used paper surveys.

Solution
Pollzter for AppExchange enables the easy creation and distribution of custom, on-demand surveys and response forms.  Users can collect and record real-time insight from customers, employees, and other audiences- all from within Salesforce.

Result
Through an automatic workflow trigger, Miyachi Unitek can now collect information from customers on a regular basis- for example- when an opportunity closes or when a customer receives equipment.  This improves response rates and helps Miyachi Unitek comply with ISO 9000 requirements.  

Email Marketing

Challenge
Prior to using Vertical Response, Miyachi Unitek manually managed a mass email list. As a result, tracking opt-outs and email bounces was time-consuming.

Solution
VerticalResponse for AppExchange provides self-service email and direct mail solutions. Users can create custom mailing lists of any size; design professional sales and marketing campaigns; and track post-launch statistics. 

Result
Miyachi Unitek now has an easy way to send out mass emails and track all of its important campaign information (open rates, bounces, etc.) through Salesforce.  With Vertical Response’s pay-as-you-play model, Miyachi Unitek can also keep campaign costs low.

“The AppExchange provides a comprehensive library of powerful business applications.  It’s far beyond what I expected.”

-Marketing Communications Manager, Miyachi Unitek

Salesforce for Google Adwords

Challenge
Management wanted better visibility into Miyachi Unitek’s search engine marketing (SEM) efforts.

Solution
Salesforce for Google AdWords allows online marketers to track the effectiveness of Google advertising campaigns as well as Web site lead generation activity.

Result
Now management can determine what keywords are most commonly used to find their site and refine the company’s SEM strategy.  The application was free and took minutes to install.