Email Marketing

Challenge
Optimum Lightpath needed an efficient way to reach out to its installed customer base via email.

Solution
Vertical Response for the AppExchange allows users to create custom mailing lists of any size, design professional sales and marketing campaigns, and track post-launch statistics.

Result
The marketing team can reach out to tens of thousands of customers and track the effectiveness of campaigns, all through Salesforce.  Also, using Vertical Repsonse's pay-as-you-play pricing model, Optimum Lightpath pays only for what it uses.

Incentive & Commission Management

Challenge
Spreadsheet-based incentive compensation management was an arduous manual process requiring several people spending countless hours doing calculations and preparing multiple commission statements.  Data would be generated in Salesforce, exported and managed in spreadsheets, and then sent to management for approval.

Solution
Xactly Incent ^TM provides automated sales compensation management enabling Optimum Lightpath to design, implement, manage, audit, and optimize sales compensation programs easily and affordably.  Xactly Incent helps companies improve operational performance, optimize sales effectiveness, proactively manage risk and compliance and maximize profits.

Result
Xactly Incent has saved Optimum Lightpath's management several hours per month in time traditionally spent fielding questions about incentive compensation.  The process for reconciliation is now streamlined and Optimum Lightpath can manage sales compensation strategically, rather than simplify it to meet the limitations of a spreadsheet.

“AppExchange is like a model airplane store with an endless source of solutions for every business challenge.  We look every week to browse and try new things."

-IT Manager, Optimum Lightpath

Partner Management

Challenge
As Optimum Lightpath increasingly began to team with partners for sales, they needed an application to track success.  Prior to Salesforce, partner information was inefficiently managed over email.

Solution
Through the Partner Relationship Management portal, companies can collaborate more effectively with their partners to increase channel revenues while driving partner adoption and loyalty.

Result
The PRM portal has helped Optimum Lightpath attract better partners and has accelerated sales momentum in the channel.