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Force.com AppExchange Testimonial: SIRVA


www.sirva.com

Industry: Travel & Transportation

SIRVA Uses Salesforce and the Force.com AppExchange to Move Ahead

SIRVA conducts more than 300,000 relocations every year, transferring corporate and government employees, and moving individual consumers. With operations in more than 40 countries and an extensive network of agents and other service providers in over 175 countries, a unified customer view was essential in coordinating its businesses. The company chose Salesforce to tie divisions together and bolster productivity.

At SIRVA, managers turn to the Force.com AppExchange on-demand marketplace when they want to add applications to help solve to new problems. Brian Richards, vice president of client technology at SIRVA, visits the AppExchange each month to look for new tools and apps to extend Salesforce.

It is easy to test drive and install new SaaS applications from the AppExchange. With just a few clicks, administrators can make any new application available to all of their Salesforce users. Using solutions from the AppExchange, SIRVA supports processes as diverse as email marketing, data cleansing, and class enrollment.

Applications Used
icon_sf_labs Class Enrollment
by Salesforce Labs		   icon_exact_target ExactTarget
by ExactTarget

icon_market_sync direcTouch
by Marketsync


Processes Supported
Class Enrollment
When SIRVA needed a new training platform for its sales reps, management considered several extremely costly solutions. Fortunately, Richards discovered Class Enrollment on the AppExchange. The app is available for free from Salesforce Labs. Companies can use it to monitor student enrollment for the courses they offer and to track the internal — and external — classes their employees attend.

In just a week, Richards installed the application, made modifications, and deployed the app to his entire training team. Management now has visibility into all of the training that is offered across the globe, and can view by training center or functional are. The data provides useful metrics for SIRVA sales and marketing. According to Richards, the Class Enrollment application has been highly effective and has saved it hundreds of thousands of dollars.
About Class Enrollment | More Education Apps
Demand Generation
When SIRVA needed a better way to manage email campaigns, the company turned again to the AppExchange. The marketing team had been using Excel to manage its e-mail lists. As a result, planning and coordinating customer-facing events took a long time.

The company installed ExactTarget for AppExchange. The tool allows users to view real-time tracking information including open, bounce, and click-through at both the lead and contact level, as well as at an aggregate level.

As a result, SIRVA has campaign management “down to a science.” The company can extract the right set of customer data and focus marketing efforts accordingly. “We love this tool,” says Richards.
About ExactTarget | More Email Marketing Apps
Collateral Management
SIRVA did not have a systematic collateral management process, and packages of materials were frequently stored under desks. When the company wanted to improve its procedures, Richards found direcTouch by Marketsync on the AppExchange.

Marketsync’s On-Demand Marketing tool lets SIRVA send thousands of one-to-one marketing pieces or collateral packages through Salesforce directly to clients. In fact, Marketsync now handles all of the warehousing for SIRVA’s collateral. SIRVA employees can select the collateral they want to send to clients right from Salesforce, and even set a price limit as to how much they are willing to spend on collateral for a certain customer. “It’s a great combination of an application and a real service offering,” comments Richards. “It’s a great, great tool.”
About direcTouch | More Sales Operations Apps