Salesforce for Google AdWords

Challenge
Management wanted a way to determine the effectiveness of the company’s search engine marketing efforts.  Prior to using the Google AdWords application, they were unable to tie actual sales back to leads.    

Solution
Salesforce for Google AdWords allows online marketers to track the effectiveness of Google advertising campaigns and Web site lead generation activity.

Result
Now, Solid Cactus has quantifiable marketing data that it never had before.  This has helped the company re-appropriate funds and maximize advertising efforts.

Class Enrollment

Challenge
Solid Cactus wanted to follow up with potential customers who signed up for Webinars but did not attend.

Solution
Companies can use Class Enrollment for AppExchange to monitor student enrollment for the courses they offer and to track the internal — and external — classes their employees attend.

Result
Now Solid Cactus can easily track no-shows in Salesforce, integrate this information with ExactTarget, and follow-up via e-mail.

Email Marketing

Challenge
Solid Cactus had been burned by Siebel’s lack of email functionality.  The company had no way to effectively segment its prospect lists or to determine if it was sending e-mails to individuals who had previously opted out.

Solution
ExactTarget for AppExchange allows users to view real-time tracking information for mass e-mail including open, bounce, and click-through at a lead and contact level, as well as at an aggregate level.

Result
Solid Cactus can now administer and track mass email campaigns in half the time.

“Using tools like ExactTarget and Salesforce for Google AdWords, we’ve been able to administer and fine tune our marketing programs in less than 50 percent of the time it used to take us to manage similar processes.”

COO
Solid Cactus

Time Tracking

Challenge
Solid Cactus, an ecommerce solutions provider, was having trouble assessing expenses across different product lines.

Solution
With Time Tracking for AppExchange, a company can track the hours its service team has worked compared to the number of hours on open service contracts.

Result
Now Sold Cactus’s support team managers can better determine how much time is spent on cases and which teams are working on what.  This has helped them to proactively hire for product lines with the greatest needs.