AppExchange ISV Partner Program Levels & Benefits
Our ISV partner program matches the right programs with the right stage of a partner’s lifecycle on the AppExchange. The levels of the AppExchange ISV Partner Program are based purely on the partner’s ability to generate customer success – not on financial commitments. Depending on the number of joint customers, test drives, and other customer success metrics, partners can take advantage of a full suite of go-to-market program benefits as they grow their business on the AppExchange.
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to become an AppExchange ISV Partner. We’ll send you a comprehensive set of how-to information,
resources, services, and tools to help you join the AppExchange ecosystem.
REGISTERED |
SELECT |
PREMIER |
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| QUALIFICATION CRITERIA | |||
| All Applications Certified | √ | √ | √ |
| # of AppExchange Customers | None required | > 10 | > 50 |
| Documented Customer Success Stories | None required | > 10 | > 25 |
| Salesforce.com Internal References | None required | > 5 | > 10 |
| Zero "Red" Accounts | √ | √ | √ |
| Minimum Online Reviews per Year | None required | > 10 | > 25 |
| Salesforce.com Approval | None required | VP | VP & CMO |
| PROGRAM BENEFITS | |||
| Marketing Services | |||
| Assigned Partner Success Manager | √ | Annual Review | Quarterly Review |
| Go-to-Market Planning | Initial | Quarterly | Monthly |
| Listing Analytics & Review | Fee* | Bi-Annual | Quarterly |
| Access to Partner IdeaExchange | √ | √ | √ |
| Approved Use of Salesforce.com logos/brand | √ | √ | √ |
| Lead Referrals to Salesforce.com | √ | √ | √ |
| Incubator eligibility | √ | √ | √ |
| Joint PR Activities | √ | √ | |
| Assigned Executive Sponsor | N/A | N/A | √ |
| Events Marketing
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| Success On-Demand Tour & Launch Events* | √ | √ | √ |
| Dreamforce Participation* | √ | √ | √ |
| Enterprise Marketing Events* | √ | √ | |
| Marketing Programs | |||
| Sponsored Category Listing* | √ | √ | √ |
| Opt-in AppExchange Leads* | √ | √ | √ |
| Co-funded Marketing Initiatives | √ | √ | |
| Internal Partner Catalog | By Invite-only | √ | |
| Qualify to Build Internal Awareness at Salesforce.com | By Invite-only | √ | |
| Qualify for Lead Referrals from Salesforce.com Employees* | By Invite-only | √ | |
| Qualify for Field Engagement* | By Invite-only | √ | |
| Technical Enablement
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| Access to ADN Community | √ | √ | √ |
| Educational Webinars & Videos | √ | √ | √ |
| Tech Discussion Forums & Wiki | √ | √ | √ |
| Developer Edition & API Access | √ | √ | √ |
| Sample Code & Toolkits | √ | √ | √ |
| Apex & AppLabs Training* | √ | √ | √ |
| Partner AppDev Support | √ | √ | √ |
| Developer Technical Support* | √ | √ | √ |
| Listing Review & Certification* | √ | √ | √ |
| Product Planning Strategy | √ | √ |
