CRM

Customer relationship management (CRM) is all about managing the relationships you have with your current – and future – customers. CRM combines business processes, people, and technology together to achieve one goal: obtaining and keeping customers satisfied. This strategy helps you learn more about your clients and their behaviour so that you can develop strong, enduring relationships that will benefit both you and your clients. Business is all about clients, and without a strong focus on CRM it becomes very hard for your business to be successful.

Successful CRM encompasses many different areas of your business, starting with sales and spreading out to all other customer-facing areas, like marketing and customer service. Salesforce.com offers a technology solution for each of these areas – and more. With Salesforce CRM software as a service and our Force.com cloud computing platform, you can keep track of your customers and your budget at the same time, which is crucial in today's economy. Get CRM up and running and working for you in 30 days with the world's best-loved CRM solution.

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CRM Solutions

Take your business success to a new level with CRM solutions which help ensure that your sales, marketing, and support teams are all working towards a common goal.

With CRM solutions from salesforce.com, you'll be able to streamline and automate your business processes, give everyone in the organisation an all-round view of your customers, provide deep analysis and insight into important sales and customer data, and keep everyone focused on obtaining new clients while keeping current clients happy.

  • CRM Solutions for Sales & Marketing. CRM helps you generate more leads, market effectively through multiple channels, optimise lead management, convert those leads into clients, view all account-related information and activities, keep sales representatives working productively, analyse your sales pipeline, and see what works and what doesn't. An effective CRM solution helps keep sales and marketing concentrated on filling the sales pipeline and generating revenue rather than manually tracking sales leads.
  • CRM Solutions for Activity Management. By allowing you to view all customer transactions and store important information about your client contacts, CRM helps you to respond confidently to customer calls and emails, and manage your tasks and follow-up actions.
  • CRM Solutions for Service & Support. With CRM, you can collect customer support requests from different channels, assign support cases to the appropriate team or agent, easily recall the best solutions to customer problems, escalate support cases when necessary, direct customers towards web-based solutions, conform to service-level agreements, and identify areas where service can be improved. This all equates to enhanced customer service and happier clients.

Salesforce.com's CRM solutions offer all this – and more! With partner/channel management, Web communities, award-winning interfaces, point-and-click customisation, and seamless CRM integration, salesforce.com shines brightly among Web CRM solutions. Come and join the CRM revolution!

CRM Software vs. Web CRM

These days, more and more businesses are turning to companies like salesforce.com for their business applications. Traditional CRM software is being replaced by Web CRM, also known as online CRM, hosted CRM, or on-demand CRM.

The reason for this is simple: to survive these tough economic times you need to manage every lead, every event and every opportunity, and make sure that any interaction with new or existing clients is successful and has been recorded, without having to invest in software that is expensive to install and maintain. With salesforce.com's pay-as-you-go model, the price of success is significantly reduced.

  • Web CRM Promises Rapid Time to Value. Removing the need for a huge capital investment offers a quick route to CRM success, saving your company money with a much quicker ROI than most CRM software.
  • Web-Based CRM Offers Quick Deployment. Hosted CRM implementations can take a few weeks or months, compared to 12 months or longer with traditional client/server CRM tools.
  • Hosted CRM Makes Customisation Much Easier. With online CRM solutions like Salesforce CRM, basic customisations are so simple even non-technical users can adapt the app in minutes via a point-and-click interface.
  • On-Demand CRM Provides Unlimited Scalability. Salesforce.com uses a multitenant approach - there's no single instance of the software, so you can scale your implementation fast without high costs and without waiting for weeks or months.
  • Web CRM Features Painless Upgrades. Upgrades are pain-free. Since deployments of new CRM features are virtually instantaneous, you're always using the latest version with web-based CRM systems. Going through an upgrade of Salesforce CRM is easy, just like an upgrade on your favourite consumer or social network site. And after the upgrade, all of your data is still there and ready to use.

To summarise:

  • On-Premise CRM Software.. The old-fashioned client/server model for locally-installed CRM software requires investing in an IT infrastructure, including networks and servers, to run the software. You also need to hire a team of IT professionals to install, deploy and maintain the software as the vendor makes enhancements or upgrades to the functionality of the software.
  • Web CRM Solutions. Web-based CRM, or hosted CRM, on-demand CRM, software as a service (SaaS) CRM, or cloud computing CRM, is a new model for delivering CRM over the Internet. This popular type of CRM offered by salesforce.com means there's no software or hardware to buy, install, maintain, or upgrade, making this the easiest and most accessible CRM application for your company to use.

Cloud Computing & CRM

Cloud computing has the IT world buzzing. What exactly is it? What does it mean for CRM?

Traditional client/server CRM software is a dying breed, especially for IT departments that want to contribute to the bottom line. The cloud computing approach to CRM software has shifted the market from an ownership to a rental model, freeing businesses from the hassle and cost of software purchasing, deployment, and maintenance.

Cloud computing is another way to describe the much more compelling model of delivering business software over the Internet. With Web CRM solutions your costs are reduced as you only pay to use the software instead of licensing it. Cloud computing, a multitenant platform with a single, common infrastructure and code base that is maintained centrally, makes this model possible.

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