Worldwide provider of security equipment for prisons, casinos, and airports implements salesforce.com to streamline communication between offices
SAN FRANCISCO, CA — July 29, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Ultrak [NASDAQ: ULTK], a leading manufacturer of integrated access control and CCTV security solutions, has standardized on its complete Web Services-based CRM solution as a central repository for all sales and customer information. Ultrak, which provides integrated security systems for prisons, casinos, retail, airports, government offices, banks, schools and others, chose salesforce.com because of its low-cost and quick implementation, eliminating the expenses and high risks associated with the traditional CRM vendors. In only one month, Ultrak had completely deployed salesforce.com to its offices across North America, serving the CRM needs of 100 sales, marketing, and support employees. Now, one year later, Ultrak continues to realize benefits from salesforce.com's online CRM service.
Prior to salesforce.com, Ultrak's valuable customer information was scattered throughout different departments and locations using varying systems to track and store data. This discontinuity was inefficient and awkward because there was no central place for sales and customer information to reside. Global managers found it difficult to develop reports or forecasts. After choosing salesforce.com for its affordable solution and quick implementation, 100 users were fully functional on the product after only one month. For the first time, sales managers in any location can compile reports and forecasts of any type, at any time, and better manage the sales cycle. In addition, the ability to forecast greatly decreases the time Ultrak takes to get the product to their customers by ensuring that the product is ready to ship as soon as the requests are made.
"We needed an online CRM solution that delivered immediate benefit to our sales team without any barriers like high cost, long implementation, or the complexity of traditional CRM products," said Diane Schwarz, CIO of Ultrak. "Salesforce.com delivers an easy-to-use tool that our employees require to be effective, along with the reporting functionality that helps executive management assess and grow our business - all without requiring any risky investments in software, hardware or consultants."
"We are pleased to provide Ultrak with a cost-effective, high-performance global solution," said Marc Benioff, chairman and CEO of salesforce.com. " Our powerful CRM product offers a necessary and compelling alternative for global companies and we have all the functionality and value that sales teams need at a much lower cost."
Salesforce.com currently has over 4,900 customers for its online CRM solution, including global leaders such as le Meridien, Autodesk, and USA Today. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel, PeopleSoft, Oracle, and SAP combined.