Appoints New President of Worldwide Operations

Jim Steele, Seasoned IBM and Ariba Veteran, Joins Market Leader in Online Customer Relationship Management

SAN FRANCISCO, CA — October 17, 2002 —, the market leader in online customer relationship management (CRM), today announced the addition of Jim Steele to the company's management teamas president of worldwide operations. Steele is a 23-year veteran of IBM (NYSE:IBM) and most recently served as executive vice president of sales for Ariba (Nasdaq:ARBA). Effective immediately, Steele is charged with running worldwide sales, services, support, and marketing. He reports directly to Marc Benioff, chairman and CEO.

" has grown revenue by orders of magnitude each year since its inception," said Marc Benioff, chairman and chief executive officer. "With the addition of an executive of Jim Steele's caliber, we expect not only to continue that performance, but to catalyze the industry shift to our winning software-as-a-service strategy and grow our enterprise customer base. Jim is an outstanding hire for us; he bolsters our management team with incredible talent, enthusiasm, and experience."

Steele brings nearly 25 years of technology sales and executive management experience to his new role at At Ariba, Steele served as executive vice president of worldwide sales, overseeing global sales, and was responsible for customer satisfaction, expansion of direct and indirect sales channels, and increased penetration in vertical markets.

Prior to Ariba, Steele spent 23 years in various positions at IBM. He began his career with IBM as a sales representative selling to Wall Street financial institutions and his tenure included time in the mandatory role for highest-potential IBM executives, assistant to IBM's chairman and chief executive officer. Steele's IBM management roles included vice president of sales and marketing for the western U.S. area, general manager of the telecommunications and media industry for Asia-Pacific, and vice president of system sales for Asia-Pacific, the latter positions both based in Tokyo, Japan. When Steele left IBM in early 2001, he was vice president of North America, western region, with responsibility for 10,000 employees and more than $9 billion in hardware, software and services revenue.

A native of Pennsylvania, Steele graduated from Bucknell University with a Bachelor of Science degree in civil engineering." Our customers get the customization, integration, and automation expected of mature CRM applications, but without the risk or expenseof legacy software," Steele said. "Combined with our technology advantage and market momentum, that value proposition adds up to arare sweet spot we uniquely serve. That was the appeal for me. My focus now is to grow our world-class team to realize the tremendous opportunity at hand." currently has more than 5,000 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk, and USA Today. delivers its CRM solution as an online information utility via a Web services infrastructure. In the past year, has added more CRM customers than Siebel (Nasdaq:SEBL), PeopleSoft (Nasdaq:PSFT), Oracle (Nasdaq:ORCL), and SAP(NYSE:SAP) combined.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).