Extends Enterprise CRM Success to Nonprofit Organizations

Over 100 non-profit organizations worldwide, including Easter Seals and Habitat for Humanity San Francisco, use donated online CRM solution to achieve success on par with corporate counterparts

SAN FRANCISCO, Calif. - February 28, 2003 -®, the market leader in online customer relationship management (CRM), today announced that more than 100 nonprofit customers worldwide now manage their donor, affiliate, volunteer, and staff programs with's online CRM solution. In the year since began its formal program of educating nonprofits on the benefits of online CRM, a rapidly-growing customer base of nonprofits and NGOs worldwide have successfully extended's capabilities beyond profit-oriented customer management to the nonprofit sector. Supported by's donation of its online CRM solution to qualified organizations, organizations such as Easter Seals, Habitat for Humanity San Francisco, Civicus and Foundation for Student Communication/Business Today are finding success with in tracking fundraising and membership activity and forecasting worldwide as well as with contact, affiliate and volunteer activity management and coordination.

"Nonprofits organizations are successfully using's Web-based CRM solution for a wide range of needs," said Marc Benioff, chairman and CEO of "By making use of the key cost-saving benefits of our application, non-profits are able to spend their money where it counts, instead of on software and maintenance."

" has really gotten our site selection committee out of the circular, inefficient habits that we were in previously," said Bre Martinez, Habitat for Humanity, San Francisco's director of finance and project development. "Now instead of always going back to the beginning of the process, we can move forward in a definitive straight line."

Through the, has created a program to educate organizations on the benefits of online CRM for the nonprofit sector. These organizations, who often cannot afford prohibitively expensive conventional enterprise software licenses, can take advantage of's quick, cost-effective and easy-to-use online solution and focus their energies on forward-moving, high-impact programs in the face of relatively few resources, little time, high turnover and unexpected program development modifications. Additionally, offers its award winning application to the first 10 licenses of qualified nonprofits and NGOs at no cost for an unlimited amount of time.

Unlike other client/server CRM systems, delivers its CRM solution as an online information utility via a Web Services infrastructure. The result is a strong, secure, integrated CRM functionality that is cost-effective, easy-to-implement and easy-to-use. A majority of's nonprofit customers are up and running in a day and are using the system consistently. manages the program that brings to nonprofits for free through its 1% Profit initiative - a commitment to give 1% of profits back to the community. By donating 1% of license revenue, the Foundation strives to offer more than just 1% of profits. With exponential growth of the nonprofit customer base as nonprofits become further educated on the benefits of online CRM, the Foundation will give hundreds of thousands of dollars back to the community in this year alone.

Nonprofits eligible for free service must be registered as a 501c3 organization (in the U.S.) or as an NGO (outside of the U.S.) and have charitable purpose. will evaluate eligible nonprofits based on predefined criteria. Nonprofits interested in finding out more information about this program and costs for services not covered in this program should log onto <> and follow the steps for nonprofits within the 30-Day Trial or should call 1-800-NO-SOFTWARE. will ensure nonprofits continue to realize the same satisfaction as other paying customers.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).