Rapid international expansion drives switch from Onyx software to salesforce.com's online customer relationship management solution "HAHTSuccess" program integrates process methodology and online technology innovation for employees and partners
SAN FRANCISCO, Calif. - March 31, 2003 - Salesforce.com®, the market and technology leader in on-demand customer relationship management (CRM), today announced that HAHT Commerce, the leading provider of Demand Chain Management applications, has standardized global operations on salesforce.com Enterprise Edition. Salesforce.com replaced an incumbent Onyx [NASDAQ: ONXS] installation to deliver easy global access to customer information and top-down visibility into all regional sales activity.
Personnel worldwide are employing "HAHTSuccess," an innovative program that integrates enterprise sales methodology processes and salesforce.com's easy-to-use CRM technology to streamline reporting, improve forecasting, and foster smooth interactions with key customers and partners. For example Hitachi [NYSE: HIT], a HAHT partner, is now using salesforce.com Enterprise Edition in Japanese to share vital customer information with European and North American offices in their native languages as they manage HAHT Commerce's global customers.
"As HAHT Commerce quickly grew into an international company with multiple global offices and partners, we lost top-down visibility into our business," said Shelli Overby, global sales operations coordinator for HAHT Commerce. "In switching from Onyx to salesforce.com, we recaptured that high-level view by improving and simplifying forecasting and reporting. What was once a four-hour, manual process now takes 15 minutes, allowing us to serve our opportunities and customers much better."
Prior to implementing salesforce.com, HAHT Commerce had been using Onyx software to track orders, sales, and some marketing campaigns. As the company grew from 80 employees to over 200 employees worldwide, accessibility and scalability concerns with Onyx prompted HAHT to look for an online alternative. HAHT chose salesforce.com Enterprise Edition for its Web-based, real-time access to global customer information, as well as its powerful and flexible reporting and forecasting capabilities. Integrating salesforce.com's technology with its own sales methodology processes, the company developed "HAHTSuccess" to improve forecasting ability, as well as pipeline and opportunity management. Personnel and partners are using "HAHTSuccess" to enhance collaboration on key accounts, supported by salesforce.com's multi-currency capabilities, multiple price book, and multi-language versions.
"A key CRM requirement is scalability for future growth," said Marc Benioff, chairman and CEO of salesforce.com. "With salesforce.com's on-demand CRM service, enterprises can successfully expand into any country and any market, secure in the fact that salesforce.com will be able to provide the needed access, language, and currency capabilities to support any growth plans with the cost and hassle of software upgrades or deployment."
A recent Gartner survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast, salesforce.com's utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. Salesforce.com currently has over 6,000 customers and 80,000 users worldwide, making it the world's most successful application utility.