Shell affiliate selects salesforce.com on-demand CRM service to flexibly support multiple divisions
SAN FRANCISCO, Calif. - April 22, 2003 - Salesforce.com®, the technology and market leader in on-demand customer relationship management (CRM), today announced that Quantum, has standardized on salesforce.com Enterprise Edition. Coral Energy has successfully rolled out the on-demand CRM service to multiple internal groups serving a global client base. The company has customized the flexible Enterprise Edition to match each group's standard processes, while maintaining communal processes across divisions to enable valuable real-time reporting and provide total visibility into the business for management.
"We needed a CRM system that could respond to business changes in the fast-paced energy market," said Tony Wiggs, vice president of sales and marketing, Structured Transactions Group, Coral Energy. Salesforce.com's on-demand platform allows us to constantly evolve our CRM system to meet our changing requirements, while providing the steady stream of insight into our business that is essential to our success."
Prior to salesforce.com, Coral Energy was tracking all customer-related information via a homegrown database. The system was cumbersome to maintain, slow for users to access, and inadequate to meet Coral Energy's growing client portfolio. After considering other client/server CRM packages, Coral Energy decided to switch to salesforce.com Enterprise Edition, easily customizing the on-demand solution to match its requirements. Now users company-wide can access a single online repository of information, increasing productivity and collaboration. Sophisticated reporting functionality alerts management to deals from the very beginning, and allows key executives to proactively enter the deal process, further contributing to Coral Energy's sales success. Integration with a back-end tracking system is planned for summer 2003.
"By replacing software with on-demand CRM functionality, salesforce.com is able to offer powerful enterprise CRM capabilities without the risk and cost typically associated with CRM deployment," said Marc Benioff, chairman and CEO of salesforce.com. "This proposition has obvious appeal to companies such as Coral Energy and over 6,000 of our other customers, who can see that the 'End of Software' is the beginning of their success."
A recent Gartner survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast, salesforce.com's utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. Salesforce.com currently has over 6,000 customers and 80,000 users worldwide, making it the world's most successful application utility.