Leader in corporate record program enforcement returns to salesforce.com after finding difficulties with NetLedger's financial back end
SAN FRANCISCO, Calif. - May 29, 2003 - Salesforce.com®, Salesforce.com, the technology and market leader in on-demand customer relationship management (CRM), today announced that Jordan Lawrence Group, the leader in enforced corporate records programs, has standardized its sales, marketing, and support operations on salesforce.com. Finding NetLedger's application inferior to its prior combination of salesforce.com Enterprise Edition in conjunction with Intuit (NASDAQ: INTU) QuickBooks accounting software, Jordan Lawrence Group successfully implemented salesforce.com's on-demand service for best-of-breed functionality covering all aspects of its business. Regaining a central knowledge repository and 360-degree view of the customer, while operating with its financial back end of choice, Jordan Lawrence is again able to identify improvements and solutions to help operate its business more successfully.
To facilitate customers' integration of salesforce.com's on-demand CRM solution with their choice of widely-used accounting software solutions, today salesforce.com also announced the availability of pre-built accounting adaptors to QuickBooks and Microsoft (NASDAQ: MSFT) Business Solutions-Great Plains accounting software solutions. [Please see press release: "Salesforce.com Announces Integration for Great Plains and QuickBooks"]
"We switched off of NetLedger because their system was not adequately meeting our organizational needs," said Bill Lehmann, CFO of Jordan Lawrence Group. "Our sales team found salesforce.com easier to use, and our management team found the reporting engine very insightful. With salesforce.com, our sales people actually like to use the application. Because of this, we can successfully track and manage our business. This was not adequately happening with the other product."
Initially swapping out Goldmine CRM software for salesforce.com in 2001, Jordan Lawrence Group was attracted to NetLedger's promise of pre-integrated CRM and accounting functionality. However, struggles to migrate data from QuickBooks to NetLedger, as well as inadequate financial capabilities, quickly soured users and management on the NetLedger application. With salesforce.com, Jordan Lawrence Group employees are easily able to access a centralized knowledge repository of all sales activities and transactions while also accessing key QuickBooks capabilities. Tracking a client from marketing prospect to sales lead to client with support needs, Jordan Lawrence is able to ensure the best service while gaining additional insight into the company's own performance and success.
"We believe that our customers should have the freedom to use the best CRM service and the best accounting application at their disposal, rather than being limited by predefined and packaged processes," said Marc Benioff, chairman and CEO of salesforce.com. "Salesforce.com's own success is based on delivering success to our customers, on their own terms, without hassle or risk."
A recent survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast, salesforce.com's utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. The world's most successful application utility, salesforce.com currently has over 6,400 customers and 87,000 users worldwide, including global leaders such as AOL, Le Meridien and Quantum.